zMessenger, Sri Lanka’s largest mobile marketing solutions provider will bring together top brand leaders from FMCG, hospitality, banking and financial services to the Island’s first roundtable on mobile marketing scheduled for Thursday, 30th October, 2014
The event titled Embracing Mobile Mind Shift – Mobile Moments are the Frontline of Customer Experience will look at the impact of rapidly increasing mobile connectivity on customer expectations.
“Mobile phones are proving to be an effective and affordable marketing channel and in the face of this mobile boom, customers are in the midst of a total mind shift. Their expectations have changed. Whilst they have lost interest in a marketing message, they now demand utility and they expect it now. We thought its timely to focus on how brand leaders across different industries understand this shift and respond to it by creating mobile moments that would transform customer experience and supply them with mobile utility,” Jayomi Lokuliyana, Co-Founder and CEO of zMessenger said.
The roundtable will see expert panelists Siddharth Banerjee, Country Marketing Director – Unilever Sri Lanka, Tharanga Gunasekera, Head of Marketing and Communications – HSBC Sri Lanka, Mangala Wickramasinghe, Head of e-Banking Services – HNB and Co-Founder of the Ministry of Crab and Kaema Sutra restaurants, Dharshan Munidasa addressing the gathering on diverse topics spanning from customer engagement to delivery of financial services through mobile phones and the power of mobile context to mobile services in the hospitality sector.
The mobile marketing roundtable will also highlight and profile various ground-breaking mobile marketing efforts of ‘new-age’ corporate such as Unilever Sri Lanka, a driver of effective marketing.
zMessenger is an award winning integrated mobile media company that offers a wide range of solutions from planning, creating and execution of effective marketing campaigns, branded communication applications and content distribution strategies.
zMessenger that first introduced SMS based applications to local media stations also enjoy a leading position in the overall ‘new media’ marketing space for digital. It is also the only mobile marketing services solution provider in Sri Lanka.
The company recently launched Bigbon, a mobile app that allows customers to pick and choose the best deals offered by credit cards, loyalty cards and favorite retailers and restaurants. Bigbon which is completely customizable allows users to explore the deals at a specific location by turning on the “Augmented Reality” feature which displays a list of deals in close proximity to the user. The app also generates a report offering merchants an insight into customer preferences.
“With the journey we’ve come so far, it’s only benefitting for zMessenger to hold the country’s first ever Mobile Marketing Roundtable. We believe that this endevour will help broaden our horizons and consolidate our position in the Island,” Lokuliyana said.
Event is invite only but will be live streamed via MMRColombo.
zMessenger, Sri Lanka’s award winning integrated mobile media company, launched an enhanced Mobile Device Management (MDM) in Sri Lanka to help private and the public sector to meet the growing challenges. The company plans to cover the Banking and Finance, Manufacture and Distribution, Healthcare and Telco’s which have been identified as the key segments that needs to be more concerned about IT systems, as more and more people in these segments are becoming mobile savvy day by day. The zMessenger MDM solution is designed for IT administrators to quickly secure, monitor and control smart phones along with other personal mobile devices under their care.
The key benefits of using zMessenger MDM are to extend IT systems management policies to devices and operating systems including Android, iOS, RIM and Windows phones / tablets. Protect business data no matter where it sits or is accessed from. At the same time an organization can reduce help desk requests such as mobile email configurations through remote and automatic management capabilities.
“As users continue to access business data and applications through their mobile devices, it will be essential for organizations to find a way to manage those devices for business continuity, accessibility and security reasons” said Ms. Jayomi Lokuliyana, Co-founder / CEO of zMessenger.
She further said, “Local organizations need a robust mobile device management solution that meets IT’s need for security and management, while addressing user needs for seamless access to apps, data and support services from any mobile device. zMessenger, the pioneering company in providing “total mobile solutions” introduces a solution that delivers everything required to mobilize your enterprise, where an IT department, through mobile device management, can keep a track of, protect and update all mobile devices”.
With the surge of ever more powerful mobile devices, users are becoming increasingly mobile, and critical business data is being dragged along with them. Organizations are increasingly finding their users accessing email, files and applications through personal smartphones and tablets, requiring them to extend their existing IT systems management policies to cover mobile devices. With the continued spread of mobile devices, many people are utilizing their personal devices for work as well. Accessing sensitive data on these devices is causing an array of security and compliance issues for businesses and their IT staff, which are now tasked with enabling the use of consumer devices, developing new mobile applications for business use while maintaining consistent policies and device compliance across all employees.
Linkedin created by Reid Hoffman in 2002 is a social network for work professionals to connect, interact and also to recruit. Mashable states over 161 million professionals worldwide have connected with Linkedin since its official launch in May 2003. According to Linkedin, two or more new memberships are created passing second.
But a sad tale behind many of these millions of users is that they are not leveraging the true networking potential Linkedin has to offer. Most of them just create an account and add information for the sake of having a Linkedin profile without actually giving it a serious thought. Hence it would be wise to invest a little bit of time and effort to transform your rather ‘naked’ profile into a professionals attracting magnet.
Solomo IT Academy has given an elaborated guide to improve your Linkedin profile and make it apparent and distinguished from the rest of the pack. The most vital actions to be taken to revamp your profile are as follows:
- Review and Update Your Profile Frequently
- Build Your Network
- Be Visible and Valuable
- LinkedIn Endorsements
- Be Active on LinkedIn
There would be a workshop conducted by zMessenger and SolomoIT Australia on 22nd of October from 8.30 AM on wards with aim of ‘Social Selling Leads from LinkedIn’. diGIT IT Magazine is proud to be the Communications Partner for the event.
zMessenger, Sri Lanka’s award winning integrated mobile media company, gained international recognition as their mobile interactive learning tool ‘Learn English with the British Council’ was selected as a Finalist at the prestigious ‘mBillionth Awards South Asia’.
Out of 209 applicants from the region, zMessenger is the only Sri Lankan company to be selected in the Finalist category of this year’s mBillionth Awards.
zMessenger’s ‘Learn English with the British Council’ is a simplified, interactive medium through which users can test and practice their English language skills through their mobile phone. This unique service allows users to learn conversational English using technologies such as SMS, Interactive Voice Response (IVR) and Video, by providing essential language learning tips for all levels of learners.
The service then lets British Council language experts to provide feedback to users on their performance. ‘English with the British Council’ is currently offered by Dialog, Mobitel, Etisalat and Hutch.
Speaking about the background to ‘Learn English with the British Council,’ CEO of zMessenger Jayomi Lokuliyana stated: “Sri Lanka has always had a high demand for fluency and competency in the English language. English is given much importance in a person’s career, such as at job interviews and promotions, while also building confidence and personality. It plays a big role in general socialising and acceptance in society.”
She added that with such socio-economic factors, learning English or investing in learning is perceived to be an extremely important aspect amongst the general public. “Globally, we are in an era where mobile phones have become widespread among the common man. It is no different here in Sri Lanka with over 20 million mobile users across the island. Therefore, mobile phones have become probably the most effective method of communicating and passing information,” she added.
“It must be noted that the majority of electronic communication takes place in English and hence the knowledge and competency in English is vital. Given this scenario, the ‘Learn English with the British Council’ medium taps successfully into both these key factors and provide a user-friendly, interactive, cost-effective and convenient mechanism for learning English,” she further stated.
zMessenger most recently was selected as the Winner in the ‘e-Learning and Education’ Category at the ‘e-Swabhimani 2012,’ an initiative of the Information Communication Technology Agency of Sri Lanka (ICTA) aimed at recognising excellence in digital content creation.
Elaborating further about the product, Product Manager of zMessenger Upekha Abeyratne stated: “‘Learn English with the British Council’ has been able to help people, especially the youth from the cities and rural areas of the country, to learn and improve their English Language skills. 75% of the subscribers are out of Colombo in areas such as Jaffna, Anuradhapura, Polonnaruwa, Trincomalee, Vavuniya, Ampara, Badulla, etc.”
She added that the product uses very simple methods, using easy to understand content and testing techniques, while the product’s interactive nature has enhanced subscribers’ engagement with the service.
“Most importantly, ‘English with the British Council’ has shifted Sri Lanka’s perception towards the mobile phone from being a mere communication device to a valuable learning platform with remarkable possibilities. Overall, this mobile learning platform has changed the way in which people look at mobile Value Added Services,” she added.
zMessenger will be participating at the final judging of the mBillionth awards night on the 18th July at Nehru Place, New Delhi. Open to all countries in the SAARC region, mBillionth Awards is an integrated platform for recognising innovations in telecom and mobile content, applications and models. The mBillionth Awards acknowledges South Asia as a key hub of the world’s mobile and telecom market in terms of penetration and innovation, and promotes the best of mobile-based implementations in the region.