Representing Sri Lanka at the Spikes Asia Festival, Mindshare team members Seninda Bandara and Supun Hettiarachchi did the country proud when they clinched the Bronze medal for ‘Young Spikes in Media’ recently.
The Spikes Asia Festival was held in Singapore, where Seninda and Supun competed amongst agencies in the APAC region. The winning campaign by Seninda and Supun addressed methods of improving tourism opportunities for Singapore, with the objectives of enhancing visits and driving advocacy. The duo was given three days to work on the project and five minutes to present.
Having identified the need gap for destination information as well as directions and travel options – with ‘map’ and ‘things to do’ being critical searches during pre- and post-arrival – they created a map to fill this gap and achieve the campaign objectives. Having gathered information and insight, they proposed a campaign of a mobile app based on a map, titled the ‘Orchid Map’. This tied-in seamlessly with Singapore tourism, with the Orchid being the country’s national flower.
The Orchid Map symbolised the diversity of the country in four areas – entertainment, attractions, dining and shopping – and comprised a simple, real-time, integrated and interactive multi-platform to explore everything in Singapore.
Commenting on his experience, Supun said: “Spikes Asia was an amazing experience not only because of our victory, but also the exposure I received from many industry experts as well as the great work done by so many agencies regionally. The Young Spikes competition is a great opportunity for young professionals in the industry to enhance their skills to a highly competitive level. I am grateful to the Mindshare & GroupM family for giving me the opportunity to make the country so proud.”
Seninda, also expressing his gratitude to GroupM commented: “Winning at Young Spikes was a great experience for me and absolutely a milestone in my advertising career. The Spikes Asia Festival of creativity was an amazing festival with opportunities for knowledge sharing, networking, fun. I am proud to have represented our country at a global event of this scale and I am thankful to the Mindshare & GroupM family for the opportunity and encouragement.”
Seninda and Supun
The Young Spikes Media Competition, which took place from 23 to 26 September comprised the presentation of the brief, the two-day competition period, the deadline and the judging process and saw the brightest young minds of the region competing for top honours.
The Young Spikes Competitions provide Asia Pacific’s next generation of creative talent the opportunity to showcase their talent. Mindshare’s Associate Director – Invention, Seninda and Executive, Supun were selected to represent Sri Lanka at the Spikes Asia Festival after they excelled at the competition held among the local advertising industry.
The challenging competition here saw teams of creative minds develop an innovative and viable media strategy for a charity or non-profit organization in just two days. The competition, which is a platform for young talent to showcase business insight and skills, was judged by a panel of top media experts.
Young Sri Lankan duo, Mihil and Ruvin Suriyappreuma who are nine and twelve may have become the youngest Android Apps developer siblings in the world. They have released their first two apps based on Android OS for Android mobile devices and are now available to be downloaded from Google Play Store free of charge.
According to Daily FT they have taken over the record from two brothers who were ten and twelve years old, when together publishing one iOS app for Apple devices. Mihil and Ruvin are studying at Gateway College Colombo and their apps are branded ‘RAMPS’ in Google Play Store, which is the acronym for ‘Ruvin and Mihil – Play Smart.’ Their apps Cool Times : A fun way of learning multiplication for kids and Family Photo : A fun album for the whole family are now available to be downloaded from Play Store.
We wish the young App Developers all the very best and we await to hear some ground breaking feats from them in future.
Source: Daily FT
Samsung Electronics, the number one smartphone provider, announced the launch of a plethora of new Galaxy phone to the Sri Lankan market. The Galaxy Note 8, Galaxy Star, Galaxy Pocket Neo and theGalaxy Young have been launched to offer users an enhanced smartphone experience at a very affordable price point.
Powered with ultrafast, speedy processor, intuitive motion UI and smart multimedia features, these Galaxy phones offer seamless all-round performance, greater flexibility, freedom and content sharing possibilities to its users.
Announcing the launch of the new Samsung Galaxy phones, H. K. Chang, Managing Director, Samsung India Electronics Limited, Sri Lanka stated,”In line with our commitment to providing Smartphones to a wider set of consumers, I am happy to announce the launch of these Galaxy devices that provides superior value to consumers based on their features, intuitive performance and superior design features.”
The Galaxy Note 8
The launch of the Note 8.0 in Sri Lanka heralds a new era of intelligent ‘Note’ technology. Providing unrivalled multimedia performance within a compact one-hand-grip screen, the Galaxy Note 8 has the power and advanced technology to evolve the tablet experience and ensure you achieve new levels of efficient multi-tasking while benefitting from superb voice call functionality. Furthermore, the intelligent S Pen brings together the latest innovation and the ease of using a traditional pen and paper; creating a sophisticated mobile experience that will enhance life on the go.
The Galaxy Young
Also known as Samsung Galaxy Young, this stylishly compact phone brings everything you want in a smartphone straight to your palm. High-end performance meets compact portability and convenience in Samsung Galaxy Young Advanced features, fast connections and incredible usability, this mobile has everything you want in a form that fits as easily in your hand as it stows away in the pocket.
The Galaxy Young features a 3MP camera and a 3.27 inch display and is powered by a 1GHZ processor processor the phone comes with the latest Android OS, Jelly Bean, so everything feels fast, fluid and smooth. The ‘must have’ for easy picture taking control, actionable notifications, and customizable widgets. It is also armed with intuitive and innovative Motion UI understands simple motions for convenient mobile tasks.
The Galaxy Pocket Neo Packed with powerful performance and intelligent features, the new device is perfect for the younger generation of mobile users. The device features a compact, curved form factor and feels natural to operate using one hand. The Galaxy Pocket Neo is powered by a 850MHz processor, for powerful performance, smooth UI transitions and fast internet, which makes watching videos, navigating apps, playing games, surfing the web and multitasking quick and easy. It also features 4GB of internal storage to store all your favourite apps, music, videos, photos and more.
The Galaxy Pocket Neo features a 2 MP camera, 3.0 TFT display and combines the Android 4.1 (Jelly Bean) experience with the user-friendly Touchwiz interface, making it easy to navigate the Galaxy Pocket Neo, switch between apps, take and share photos and customise the home screen with just a few taps. The advanced software also facilitates more efficient CPU use for improved battery life, meaning you can enjoy longer talk time and multimedia use. Built-in widgets offer one-click shortcuts to weather and other recently-used applications for quick and easy access to real-time notifications.
The Galaxy Star
The Galaxy Star comes bundled with several smart features that enable users to control and connect with the device. Intelligent Motion UI maximizes smart features for the most responsive, intuitive user experience. For example, shake the device to refresh and update, mute volume by simply flipping device, etc. It’s innovative Smart Dual SIM feature provides total communication flexibility, allowing users to manage two phone numbers from a single phone, thus maintaining personal and professional life with ease. The feature enables the user to receive calls on one SIM number while taking a call from the other, ensuring efficient management of personal and work commitments without ever missing a call. Enhanced Smart Dual SIM UX is designed to manage both accounts with safe call dialler and message composer.
Powered by A5 1GHz processor and the latest Android 4.1 (Jelly Bean) operating system, the Samsung Galaxy Star provides the user with exceptional performance for an enhanced multi-tasking and connectivity. With 3″ capacitive touch screen, the device comes loaded with a 2MP camera and the latest Bluetooth 4.0 technology for on-the-go Internet and effortless sharing.
Source: Daily News