Android holds more than three times the market share of iOS when it comes to smartphones. Well, Android has been leading the race for some time now. Availability and affordability have played a huge part in this development. But market share is not everything. Take ‘mobile Ad traffic’ – Apple’s iOS has been generating much more Ad traffic than Android for a long time. And thus more and more advertisers preferred iOS over Android, to market their products and services, which ensured that Apple earned more advertising revenue from iOS than Google from Android. But times appear to have changed in favor of Android lately.
Smart-device Ad Traffic – Q1 2014 (Source: Opera Mediaworks)
According to the latest quarterly report from the leading Ad network, Opera Mediaworks, Android has finally become the top smart-device platform with highest share of mobile Ad traffic. Android smartphones and tablets have managed to capture 42.83% of total smart-device mobile Ad traffic in Q1 of 2014, up from 37.71% during Q4 of 2013. Android was leading the ‘mobile phone’ Ad traffic volume during the 4th quarter of last year, but Apple’s tablet traffic made sure Android didn’t reach the top in overall volume. This is the first time Android has grabbed the top slot for ‘smart-device’ (phones+tablets) Ad traffic volume. Apple managed to capture 38.17% of the mobile Ad traffic, down from 43.39% in Q4 of 2013.
Traffic Share vs Revenue Share – Q1 2014 (Source: Opera Mediaworks)
Apple may not be worrying much with these numbers, though, since they are still leading the race when it comes to the total revenue earned from the Ad traffic. Apple is continuing to get more than 50% of the total revenue (through iPhones and iPads), despite drop in traffic. iPads make around 10.6% of the revenue while Android tablets make only around 1.64%. Overall Android made around 33.46% of the Ad revenue. It is also notable that Android has seen some steady growth during the last few quarters. It is expected that this change will attract more advertisers and developers towards Android OS.
Samsung, unsurprisingly, remains the leading device maker with more than 60% of the Android Ad traffic coming from their devices. The report also notes that Social networking services attract more ‘Ad traffic volume’, than any other app categories. But most of the ‘Ad revenue’ comes from the Arts and Entertainment category. When comparing traffic from different geographical areas, Asia Pacific region continues to hold a steady second place behind US market. For those who are interested in learning more on the ‘Mobile Advertising Traffic’, you can check the quarterly reports at the source here.
2013 was the most intense year in the tablet war yet. Amazon and Google kept their prices low, Apple and Samsung responded accordingly, and Microsoft showed it was here to stay. Here’s our take on what happened this year and what it all means.
There are, naturally, other companies that build and sell tablets. Not only did 2013 remind us that the tablet market is large enough for many small players to fight it out, but even retailers designed and sold their own tablets in the hopes to make a quick buck. The bigger battle, however, is taking place between the big five, as each are putting in more and more resources to win over consumers.
Tablet buyers thus end up supporting Apple’s iOS ecosystem, the Android ecosystem (in its many variations), or Microsoft’s Windows 8 ecosystem. 2013 showed us that even those who want to pick one platform and stick with it, end up using more than just one at home, at work, and on the go.
Without further ado, let’s take a look at the bigger picture of what each company did, and tried to do, this year.
In October, Apple introduced the fifth-generation iPad, called the iPad Air, and asecond-generation iPad Mini that comes with a Retina Display. The iPad Air went on sale on November 1, while the second generation iPad Mini was released on November 12.
Apple kept its pricing structure the same for the iPad and actually increased it for the iPad mini. The company showed once again that it had no problems with being beaten on price by the competition: it was still perfectly happy with losing share in exchange for keeping its profit margins.
This is a strategy Apple has employed for most of its products, with mixed results. That tablet market is so massive, however, that trying to figure out whether the company is doing the smart thing right now is frankly impossible. While the latest iPad sales numbers aren’t available yet, we do know the demand is there.
Having had decent success with the original Nexus 7 and the 3G-refreshed Nexus 7 last year, in July Google announced the 2013 model of the Nexus 7. An LTE variant was also unveiled and arrived in September.
Curiously, the Nexus 10 was not refreshed this year, although rumors suggested that it would be. It’s still not clear how much the company wants to emphasize the larger tablet offering. Google was, however, very eager in pushing new Android releases, announcing both 4.3 Jelly Bean (along with the Nexus 7) and 4.4 KitKat (along with the Nexus 5) this year.
Again we don’t have proper sales numbers yet, but the Nexus line seems to be gaining a lot of attention. Google showed in 2013 that it would do everything it could to ensure Android would become as popular on tablets as it already is on smartphones.
While Google has been pushing its Nexus brand hard, it’s still no match for Samsung, based on market share at least. The South Korean company continued to dominate Android tablets, and kept its second place position in the tablet market overall.
In April, Samsung revealed the 7-inch Galaxy Tab 3. In June, it followed up with 8-inch and 10.1-inch Galaxy Tab 3 tablets as well as the 10.1-inch ATIV Tab 3running Windows 8.
In September, it also revealed the Galaxy Note 10.1 2014 Edition. While Samsung has been trying to simplify its tablet line, it is still difficult to keep track of, given the overlapping smartphone, phablet, tablet, and laptop brands.
Speaking of brands, Amazon continued onwards with its Kindle and Kindle Fire approach. In September 2013, the company launched 7-inch and 8.9-inch versions of the Kindle Fire HDX.
The same month, Amazon also announced the second-generation Kindle Paperwhite. In October 2013, the company refreshed the 7-inch Kindle Fire HD with a new case and price reduction.
Amazon is starting to suffer the same problem as Samsung: offering just a few too many models of its tablets, leading to consumer confusion. Yet as is typical with the retailer, it will simply continue to slash prices and replace older models as it sees fit, sharing absolutely nothing regarding sales figures.
Amazon’s Seattle rival may have been pushing tablets for ages, but the Surface line is still very much in its infancy. The company unveiled its Surface 2 and Surface Pro 2 refresh in September.
Microsoft continued to push its vision of a one-size-fits-all approach in the tablet space. Reviews were mixed for both devices, although there was certainly a notable improvement observed all across the board.
Microsoft naturally has a long way to go, especially on the software side. Talk ofmerging operating systems and app stores suggests there’s a very long-term play in the works. Throw in the acquisition of Nokia, and it’s obvious that Windows will play a major role on tablets.
In 2013, prices didn’t drop as much as they did in 2012. By and large, tablet makers were more than happy to refresh their offerings without trying to significantly undercut each other further than they already have.
Instead, they continued to invest in their respective ecosystems. Each of the big five has its own devices and accompanying services, and each are still trying to figure out how to best one-up each other: nobody’s strategy has been set in stone.
Tablets are expected to outship mobile PCs this year, and it won’t be long till they outsell all other types of computers too. They’re simply devices that offer as much as, if not more than, traditional PCs do for most people, at much lower prices.
While in 2012 it appeared that the battle couldn’t last, 2013 showed that none of the five are going to go down easy. Even though in terms of market share,Android seems to have won, 2013 wasn’t the year when company winners and losers were decided.
Image credits: Justin Sullivan/Getty Images; Spencer Platt/Getty Images; Justin Sullivan/Getty Images; WILL OLIVER/AFP/Getty Images; Amazon; Spencer Platt/Getty Images
The LG G Pad 8.3 tablet is the latest addition to LG’s G Series line up of premium mobile devices.
Set to officially debut this week at the IFA 2013 trade show in Berlin, the LG G Pad 8.3 builds on the recent launch of the LG G2 phone and boasts a Full HD display, a powerful 4600mAh battery for long-lasting usage time and weighs just 338g.
The G Pad is equipped with a 1920 x 1200 WUXGA (Widescreen Ultra Extended Graphics Array) display capable of delivering picture quality with even higher resolution than a standard Full HD display.
In addition, the Qualcomm Snapdragon 600 Processor with 1.7GHz Quad-Core CPU enhances the viewing experience with powerful performance as users will be able to enjoy Full HD content without any compromise.
The LG G Pad 8.3 meets the demanding requirements of the convergence age by improving connectivity between multiple devices. With the unique QPair app, every call and message received on a smartphone will appear on the G Pad. Users can then send simple replies through the LG G Pad 8.3. QPair also allows the G Pad to easily connect to other manufacturers’ smartphone and tablets (Jelly Bean OS recommended) and notes created on the G Pad’s QMemo can be seamlessly saved into users’ smartphones and shared from either device.
The LG G Pad 8.3 will be rolled out globally in key markets including North America, Europe and Asia as well as other regions starting in the fourth quarter of 2013.