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Sri Lanka Tourism 2.0

The American Chamber of Commerce (AmCham) in Sri Lanka in partnership with Sri Lanka Association for Software Services Companies (SLASSCOM) has organized a program to enable the Sri Lankan Tourism Industry to leap frog in becoming the destination of choice. This program entails utilizing innovative IT solutions to achieve following business objectives:

-  Enable Hotels & Destination Management Companies (DMCs) to explore best in class IT products and solutions available in Sri Lanka to Attract, Service and retain guests.

-  Facilitate meaningful  engagement between the leaders of the IT companies and Hotels & DMCs to help accelerate innovation and adoption

-  Recognize best in class IT products and solutions servicing Hotels & DMCs

This unique program includes a competition to select winning IT solutions for the Sri Lanka Tourism Industry. The short listed companies will be allowed to participate at a conference and a trade exhibition attended by senior executives within the leisure industry and make presentations to the audience highlighting the business value of their solutions. The business interactions that will occur during the event will lead to higher level of entrepreneurship within IT Tourism sector and increased funding for companies engaged in such ventures.

Live updates from the launch

We were available there to cover the event as well as to live blog the event.


SLASSCOM, the IT and Knowledge industry body which plays a catalyst role with aggressive plans to capitalize the opportunities for Sri Lanka in 2013/2014, has elected its fifth Board and General Council consisting of key industry leaders and decision makers to drive this year’s vision.


New additions to the Board includes an eclectic mix of youth and experience with the industry veteran and CEO of 99x Technologies Mano Sekaram coming in as Director and Vice Chairman while up and coming industry figures such as Indaka Raigama- CEO of Navantis ,Sri Lanka and Virendra Perera -COO of Brandix Mercury Asia (Pvt) Ltd coming in as New Directors.


Laying out his vision for the coming year and recapping the achievements of the past few years newly elected Chairman of SLASSCOM and Senior Vice President and General Manager Virtusa Madu Ratnayake stated that “As an industry, we made significant progress over the last five years. Our export revenue grew from $213m in 2007 to an estimated $600m in 2013 (182%). Total employment grew from 33,000 in 2007 to an estimated 67,000 employees in 2013 (100%), and the number of companies in the industry grew from 170 in 2007 to over 220 in 2013. This is a tremendous growth from any stretch of imagination and is a result of a concerted effort from industry, academia, government and many other stakeholders.


During the last five years, our global brand position improved significantly. AT Kearney ranked Sri Lanka among the top 25 in their global ranking in the last three consecutive rankings. Gartner ranked Sri Lanka among its top 30 global locations. IBM, Tholons and several others ranked Sri Lanka at the top of their respective leader boards.

The government, recognizing the potential of IT/BPO as a thrust industry, supported and enabled this growth in many ways. Competitive tax incentives, the President’s backing with a number of national initiatives including Year of English & IT in 2009, Knowledge Hub Initiative, Setting up of a Ministry of IT are some of the clear indications of the President’ support. ICTA with its ICBP program made a significant impact in multiple areas to bootstrap the growth during the last five years, EDB with its focus on taking Sri Lanka to the global market supported many market development activities, and BOI with encouraging inward investments. In both government and private education, IT/BPO was made a priority to achieve the staggering 100% growth in employment numbers during this time.

We also witnessed the emergence of a vibrant startup eco system with several angel funding initiatives and major mentor network led by SLASSCOM member companies. We witnessed a marked increase in new tech ventures starting up compared to the beginning of 2007.


As we look back, it’s clear that our billion dollar shared aspiration helped to catalyze all the stakeholders to achieve this tremendous growth. It helped to create a network of collaborators and build an energetic team at SLASSCOM. 


As we look forward, for the next 10 years, we see tremendous opportunity to build from where we are today. We feel very optimistic about our ability to embark on the next big wave of growth.


Seated (from left): Jayantha de Silva – Director and Vice Chairman (Vice President South Asia and Managing Director Sri Lanka, IFS), Madu Ratnayake –Chairman (General Manager/Senior Vice President, Virtusa),Mano Sekaram- Director and Vice Chairman(CEO,99x Technologies), Sujiva Dewaraja – Chairman Emeritus (Eexecutive Vice President/Head of IT Sector, John Keells Holdings).

Standing (from left): Sandra De Zoysa –Director (Group Chief Customer Officer, Dialog Axiata PLC),Ruwindhu Peiris- Director and General Secretary (Director, Stax Inc), Virendra Perera –Chief Operating Officer ,Brandix Mercury Asia (Pvt) Ltd, Dr Arul Sivagananathan – Director and Treasurer (Managing Director, Hayleys Business Solutions International),Indaka Raigama – Director(Chief Executive Officer -Navantis Inc-Sri Lanka), Anuradha Tennakoon- Director (Director, Motorola Solutions Lanka Pvt Ltd), Decca F C Fan – Director (Managing Director, HSBC Electronic Data Processing).

Absent: Jeevan Gnanam-Director(Chief Executive Officer/Director, Orion Development (Pvt) Ltd)


SLASSCOM CXO Breakfast Briefing with Julian Persuad – the Managing Director of Southeast Asia Sales and Operations for Google Inc
Venue-Kings Court-Cinnamon Lakeside Hotel

In the competitive World of today Innovation is the key to survival and growth. The complex challenge of meshing new ideas with well-established beliefs and practices remains a challenge that needs to be addressed by both innovators and those adopting the innovative ideas. The SLASSCOM CXO Breakfast Briefing will featured a keynote address by Julian Persaud who is the Managing Director of Southeast Asia Sales and Operations for Google Inc.It was followed by panel discussion including Julian Persaud together with eminent panelists including:
Madu Ratnayake-General Manager ,Virtusa,Sri Lanka
Sanath Fernando-CEO, Ridgecrest Asia (Pvt) Ltd
Chandika Jayasundara-CEO, Cinergix (Pvt) Ltd