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Mobile phones are one of the essential commodities these days. Well, they do have endless uses and the Asian region has the highest adaptability rate. In a recent report published, Ericsson claims that in the next 5 year period, highest share of the smartphone growth will come from the Asia-Pacific region. We recently published the growth in smartphone sales based on a report by CMR India. And the same people have now released the Sri Lanka mobile market share report for the 1st quarter of 2014. And we have listed out the key takeaways from the report, below. We have also turned the report into a nice infographic for easy viewing.

Important: There are few things you you should note before reading the facts/ infographic. We have repeatedly used the term ‘sales’ below. But what it actually means is the ‘number of units shipped to’ retailers or distributors. Given supply shares reflect the demand in the market, the producers of the report have used it to reflect the sales in the market.

Another important fact to note is that the numbers actually mean the number of units shipped by OEMs to authorized distributors or retailers. This report does not include the devices sold in the ‘grey market’. There are also instances where devices are brought down by individuals traveling from abroad and the report does not track the numbers. Given these facts, please note that the actual market share numbers will be higher than what is shown in the charts.

Key facts from the report

1- Compared to Q4-2013 (0.8 Million), ‘mobile handsets’ sales (shipments) in Sri Lanka has seen a drop of around 5% in Q1-2014 (0.76 Million).

2- Drop in the sales of ‘feature phones’ (0.68 Million in Q4-2013 and 0.64 Million in Q1-2014) contributed to this overall drop in sales. Smartphone sales (shipments) remained unchanged.

3- Total of 0.12 Million smartphones were sold (shipped) in Q1-2014, which is around 15% of the total mobile phone sales of the quarter.

4- With 26.2% of the market share, Nokia remains as the leading mobile phone vendor in Q1-2014. Compared to 23.8% market share in Q4-2013, Nokia’s mobile handset market share has seen an increase in Q1-2014. We have clearly seen Nokia promoting the Lumia range heavily in Sri Lanka through dealers and service providers in the past few months.

5- Micromax has retained the 2nd place in among leading mobile phone vendors in Sri Lanka with 18.3% of market share. Micromax had 21.4% market share in Q4-2013.

6- With 11.4% of market share, E-tel beat Samsung to claim the 3rd spot in ‘mobile phone’ market share. Samsung occupied the 3rd spot in Q4-2013 with 12% market share. Also notable is that Samsung had the 2nd spot back in Q3-2013.

7- Samsung remains as the leader in ‘smartphone’ segment with 27.7% market share in Q1-2014, which is an increase compared to Q4-2013. Back in Q4-2013 Samsung’s market share in the smartphone segment was 21.2%.

8- Huawei retained the 2nd spot in the smartphone segment with 18.9% market share, while E-Tel took the 3rd position with 13.9% market share. Back in Q4-2013 Huawei and E-tel had 19.6% and 16.1% market shares, respectively. A notable fact is that for the year 2103, Micromax maintained the overall 3rd place in smartphone sales. But for the last 2 consecutive quarters E-Tel has overtaken the sales of Micromax in that department.

Source: CMR India


Last month we reported how 2013 became the year that saw annual smartphone sales surpass that of feature phones, globally. Well, that may not be reflected in the Sri Lankan market yet, but smartphone sales are surely on the rise in Sri Lanka, according to the latest quarterly Sri Lanka Mobile Handset Market Review by leading Market Intelligence and Advisory firm CyberMedia Research.

As of today, there are already more LTE-based devices shipped into Sri Lanka than India!

Compared to 2012, smartphone sales (percentage of number of units) in Sri Lanka have seen 80% year-on-year growth, according to the report. There are multiple reasons for this exceptional growth. More and more people are moving to smartphones. Communication, Social Networking and workplace productivity play a huge role in this move. This is fueled by the increasing number of “affordable” smartphones available in the market now. Mobile service providers are also investing more on launching and promoting smartphones with special offers and services, especially on the “data” front. The chart below will give you an idea on the changing trend in mobile phone sales in Sri Lanka. The rise in smartphone sales have clearly contributed to the decline of feature-phone sales, even though feature-phones still maintain the highest number of sales in the local market.

Nokia is still king of feature-phones

According to the CMR’s report, Nokia ended the year 2013 with 27.3% of feature phone market share which was enough to retain the top spot. Nokia was followed by global market leader Samsung in the second place and Micromax in the third spot. Interestingly Samsung had a bigger competitor in Micromax in the local market, when it comes to feature phones. The market share margin between the two brands was less than 1%. This is also evident by the fact that Micromax actually sold remarkably higher number of feature phones than Samsung in the 4th Quarter of 2013. Micromax had 21.4% market share in Q4 2013 (up from 16.1% in Q3 2013) compared to Samsung’s Q4 2013 market share of 12% (down from 17.4% in Q3 2013).

Samsung remains market leader of smartphones

When it comes to smartphones, Samsung showed its global dominance in the local market too, by leading the list with a comfortable 37.7% of market share. But one should also note that Samsung’s  Q4 2013 share (21.2%) is noticeably lower than its Q3 2013 share of 39%. We are not aware of the exact reason that could have affected the sales, but we guess it’s due to availability of larger number of smartphone options from different players at highly competitive price points. Huawei followed Samsung in the second spot with 11.9% of market share while Micromax, with 10.3% share ended up at the 3rd place. But if you take Q4 2013 alone, it’s E-Tel which took the 3rd spot (16.1%) beating Micromax. Introduction of multiple Android powered smartphones at relatively cheaper price points might have contributed to the success of E-Tel.

The future looks bright for smartphones

As you can see in the charts, quite a large amount of market share was dominated by brands/vendors who could not make it to the top 3 list. For instance, Nokia has been promoting affordable Windows Phone devices as of late. Launch of Android powered Nokia X series will also give Nokia a chance to shine in the smartphone department in 2014. It should also be noted that a large number of Sri Lankans use Apple iPhones. Recently Dialog Axiata became an authorized seller for iPhones. Even though we could not find any reliable data on Apple’s market share in Sri Lanka, we can be certain that it is fast becoming one of the widely used smartphones in Sri Lanka. Samsung’s latest flagship, the Galaxy S5 and LG’s G Flex are also expected to launch in Sri Lanka, in days to come.

According to CMR’s analysts, “the share of entry level smartphones in the Sri Lankan market is expected to increase, along with a matching uptake in 3G and 4G data consumption”. They also expect more Indian handset brands to enter Sri Lankan market this year. To quote a more interesting fact from the report – “as of today, there are already more LTE-based devices shipped into Sri Lanka than India!”. CMR’s analyst said that “this reflects the technological advancement achieved by the island nation’s market”

Source: CMR’s Sri Lanka’s Mobile Handset Market Review – 4Q 2013, March 2014 Release and 3Q 2013, December 2013 Release


The Nokia Lumia 925 is a smartphone manufactured by Nokia, which is running Microsoft’s Windows Phone 8 mobile operating system. It is the successor to the former flagship model, The Nokia Lumia 920. The phone was released in June 2013.

Nokia Lumia 925 Specs:
  • Display – 768 x 1280 WXGA
  • Display Size – 4.5 Inch
  • Display Type – AMOLED
  • Processor - 1.5 GHz dual-core Snapdragon S4 processor
  • RAM – 1 GB
  • Storage – 16GB
  • MicroSD – No
  • Battery Capacity – 2000mAh
  • Rear-Facing Camera – 8.7MP PureView
  • Front-Facing Camera – 1.2MP
  • Weight – 139g
  • Dimensions - 129mm x 70.6mm x 8.5mm
  • OS – Windows Phone 8

Nokia refined the design of the Lumia 920 flagship, but didn’t fundamentally change it – the Lumia 925 is, in essence, the 920S. The number of changes might be small, but their magnitude isn’t. With a better body, screen and software, the Nokia Lumia 925 is a more desirable device than its 920 sibling.

The AMOLED screen of the 925 is thinner, than the LCD of the older model. It has the same basic specs – a 4.5″ diagonal, WXGA resolution, Gorilla Glass 2, ClearBlack and Super sensitive touch. And there is more new features than the old model, as in FM radio support and the Nokia Smart Camera application.


The Nokia Lumia 925 has a 4.5 inch AMOLED 768×1280 WXGA display. The details on the screen are crisp and pleasant, thanks to 16 million colours, WXGA Corning Gorilla glass display and the PureMotion HD+ ClearBlack display.

When using the Lumia outdoors, bright sunlight won’t be a problem thanks to the auto-brightness feature. It adjusts the screen to a comfortable level depending on the lighting conditions.

Custom Apps

  • HERE City Lens

HERE City lens allows a one to use a combination of the Lumia 925′s camera and it’s gyroscope to offer an augmented-reality look at the surrounding area.

  • Creative Studio

Instagram-sque Creative Studio application allows one to add filters to images. The app also allows one to add or remove focus on a portion of the image through blurring, making colors stand out more through “color pop” and even create a college.

  • OneNote

OneNote is Microsoft’s Evernote. OneNote allows one to record notes through pictures, audio and checkboxes. OneNote allows one to keep track of their ideas, to do lists, and save notes.


The camera app on Windows Phone has rich settings, ranging from scenes and effects to white balance, contrast, saturation, sharpness and ISO among others. You have a dedicated Macro focus mode but no face detection. The flash can be set to auto, forced or off. A separate setting allows the LED to work as an AF assist light.

In the latest camera software Nokia has raised the maximum ISO setting from 800 to 3,200 and has tweaked image processing in low-light conditions.

So, we’ve mentioned Smart Camera several times already and it’s time to explain what it does. It’s the next generation of Smart Shoot and is based on technology developed by Scalado (now owned by Nokia).

It shoots a burst of 10 photos at 5MP resolution and allows you to edit those photos later. When editing a Smart Camera photo you choose one of several modes by swiping through their respective cards, each with a helpful label.

The basic feature here is best shot – automatically selecting the best photo out of the 10 (you can manually override the selection). You can also select the best expression for each individual face in the photo.

The multiple photos can be used to remove moving objects as well.

Nokia Lumia 925 Nokia Lumia 925
Smart Camera can pick the best expression for each face • or remove moving objects

Then there’s Action shot – a moving object is overlaid on the photo several times to create a sense of motion. You can pick which of the 10 photos are used to create the action shot and the multiple copies can either be opaque or semitransparent.

The other mode that enhances motion is Motion focus – it locks the moving object, but blurs the background around it. Imagine turning the camera to track a fast moving object, that’s the effect that Motion focus simulates.

Nokia Lumia 925 Nokia Lumia 925
Action shot • Motion focus

We’ll bring you more news regarding the Nokia Lumia 925 with part-02 of this article. Stay tuned …

Sources – GSMarena and Ubergizmo

The app allows you to add or remove focus on a portion of the image through blurring, making colors stand out more through “color pop” and even create a collage. Creative Studio isn’t as powerful as a full photoshop experience, but it’ll certainly get the job done while you’re on the go.: http://www.ubergizmo.com/2013/09/nokia-lumia-925-review/
HERE City Lens allows you to use a combination of the Lumia 925’s camera and its gyroscope to offer an augmented-reality look at your surrounding area.: http://www.ubergizmo.com/2013/09/nokia-lumia-925-review/
Display: 1280 x 768 WXGA Display Size: 4.5 inch Display Type: AMOLED Processor: 1.5GHz dual-core Snapdragon S4 processor RAM: 1GB Storage: 16GB MicroSD: No Battery Capacity: 2000mAh Rear-Facing Camera: 8.7MP PureView Front-Facing Camera: 1.2MP Weight: 139g Dimensions: 129mm x 70.6mm x 8.5mm: http://www.ubergizmo.com/2013/09/nokia-lumia-925-review/
Display: 1280 x 768 WXGA Display Size: 4.5 inch Display Type: AMOLED Processor: 1.5GHz dual-core Snapdragon S4 processor RAM: 1GB Storage: 16GB MicroSD: No Battery Capacity: 2000mAh Rear-Facing Camera: 8.7MP PureView Front-Facing Camera: 1.2MP Weight: 139g Dimensions: 129mm x 70.6mm x 8.5mm: http://www.ubergizmo.com/2013/09/nokia-lumia-925-review/




Nokia has been building its own Android phone according to multiple sources familiar with the company’s plans. Codenamed Normandy, and known internally at Nokia under a number of other names, the handset is designed as the next step in low-end phones from the Finnish smartphone maker. We understand that Nokia has been testing “Normandy” with a special “forked” variant of Android that’s not aligned with Google’s own version, akin to what Amazon does with its Kindle Fire line.

An image of the handset was published in November by @evleaks, showing a Lumia-style device with no apparent capacitive buttons for navigation. We’re told that Normandy supports Android applications like Skype, and other popular top apps. Nokia has been developing the Android-powered phone despite Microsoft’s plans to acquire the company’s handset business. It’s now unclear whether Nokia will release the handset before the Microsoft deal is finalized, or whether Microsoft will continue will the plans for the device.

Multiple sources have revealed to The Verge that Normandy is designed as an Asha equivalent to push low-cost devices with access to more traditional smartphone apps — something the company has struggled to achieve for its Series 40-powered Asha line. Nokia’s effort is similar to Amazon’s own use of Android, allowing the company to customize it fully for its own use. Nokia employees working on Normandy were informed the device is planned as a 2014 release, and one insider described the Normandy effort as “full steam ahead.” Unless Nokia manages to release Normandy ahead of its Microsoft deal, we can’t imagine Microsoft is interested in using Android to target the low-end over its own Windows Phone operating system.

Source – http://www.theverge.com/2013/12/10/5197746/nokia-android-phone-normandy



Red indicates Business Choice winner. Blue indicates Honorable Mention.

Red indicates Business Choice winner. Blue indicates Honorable Mention.

Windows Phones have always scored well when it comes to customer satisfaction. A new survey published by PCMag finds this satisfaction also carries over into the work place, with business users who use Windows Phones as their primary work phone being much more satisfied with them than Galaxy, iPhone or Blackberry users.

PCMag quoted:

Nokia had the highest ratings in every end-user satisfaction measure in which it had sufficient responses in our survey. It’s the clear winner of the end-user Business Choice Award for smartphones. The company received average ratings of 9.0 or higher for satisfaction with several business-related tasks including email, messaging, calendars and scheduling, and voice communications, which undoubtedly contributed to its 9.0 rating for likelihood to recommend.


0,1462,sz=1&i=333760,00Unfortunately their survey revealed another issue which we have seen coming up quite frequently – the need to send Nokia phones in for repair, with PCMag writing:

Nokia’s only weakness was that 14 percent of units needed repairs within the last year, the second-highest repair rate behind BlackBerry (17%) and tied with HTCs running Android. But that didn’t hurt Nokia’s satisfaction with reliability rating.

Windows Phone had a net promoter score of 65%, while poor Blackberry had a score of –23%, which may explain why Windows Phones appear to be on a battle to replace Blackberrys in enterprise.

Other winners

Samsung (Android) — End-users

Samsung (Android) — End-users

The Business Choice end-user runner-up is not as big a surprise as the winner. Samsung’s Android phones are hot with everyone these days.



Samsung (Android) — Administrators

Our respondents say Samsung’s Android phones handle business tasks with aplomb. It is by far the most likely manufacturer to be recommended by business administrators.




business-choice-honorable-mentionApple (iOS) — Administrators

The iPhone faces stiff competition these days but it’s still well-liked enough by business tech administrators to score a runner-up spot.


Source : http://www.pcmag.com/article2/0,2817,2424051,00.asp#