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zMessenger, Sri Lanka’s largest mobile marketing solutions provider will bring together top brand leaders from FMCG, hospitality, banking and financial services to the Island’s first roundtable on mobile marketing scheduled for Thursday, 30th October, 2014

The event titled Embracing Mobile Mind Shift – Mobile Moments are the Frontline of Customer Experience will look at the impact of rapidly increasing mobile connectivity on customer expectations.

“Mobile phones are proving to be an effective and affordable marketing channel and in the face of this mobile boom, customers are in the midst of a total mind shift. Their expectations have changed. Whilst they have lost interest in a marketing message, they now demand utility and they expect it now. We thought its timely to focus on how brand leaders across different industries understand this shift and respond to it by creating mobile moments that would transform customer experience and supply them with mobile utility,” Jayomi Lokuliyana, Co-Founder and CEO of zMessenger said.

The roundtable will see expert panelists Siddharth Banerjee, Country Marketing Director – Unilever Sri Lanka, Tharanga Gunasekera, Head of Marketing and Communications – HSBC Sri Lanka, Mangala Wickramasinghe, Head of e-Banking Services –  HNB and Co-Founder of the Ministry of Crab and Kaema Sutra restaurants, Dharshan Munidasa addressing the gathering on diverse topics spanning from customer engagement to delivery of financial services through mobile phones and the power of mobile context to mobile services in the hospitality sector.

The mobile marketing roundtable will also highlight and profile various ground-breaking mobile marketing efforts of ‘new-age’ corporate such as Unilever Sri Lanka, a driver of effective marketing.

zMessenger is an award winning integrated mobile media company that offers a wide range of solutions from planning, creating and execution of effective marketing campaigns, branded communication applications and content distribution strategies.

zMessenger that first introduced SMS based applications to local media stations also enjoy a leading position in the overall ‘new media’ marketing space for digital. It is also the only mobile marketing services solution provider in Sri Lanka.

The company recently launched Bigbon, a mobile app that allows customers to pick and choose the best deals offered by credit cards, loyalty cards and favorite retailers and restaurants. Bigbon which is completely customizable allows users to explore the deals at a specific location by turning on the “Augmented Reality” feature which displays a list of deals in close proximity to the user. The app also generates a report offering merchants an insight into customer preferences.

“With the journey we’ve come so far, it’s only benefitting for zMessenger to hold the country’s first ever Mobile Marketing Roundtable. We believe that this endevour will help broaden our horizons and consolidate our position in the Island,” Lokuliyana said.

Event is invite only but will be live streamed via MMRColombo.

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Mr. Kapila Chandrasena, CEO, Mobitel [extreme left] and Mr. S.M. Gotabaya Jayarathne, Secretary, Ministry of Education [extreme right] exchanging the agreements. Hon. Bandula Gunawardana, Minister of Education [2nd from left] and Hon. Mohan Lal Grero, Monitoring MP – Education, Ministry of Education [2nd from right] are also pictured here.

Thursday, 4th July 2013, Colombo: The National Mobile Service Provider, Sri Lanka Telecom Mobitel announced a partnership with the Ministry of Education in supporting the Mahindodaya Scholarship Programme.

Keep in line with His Excellency President Mahinda Rajapaksa’s vision to bridge the digital divide in the country, Mobitel as one of the leading communication service providers in the industry has always stood at the forefront of introducing cutting-edge technology to support this cause. The most recent introduction of the Vidunena eLearning curriculum where students and teachers can gain access to interactive educational video content is one of the most advanced programmes introduced to support the education system in Sri Lanka. The iCard project introduced recently is also one that works on the latest NFC technology and not only provides security to students, but also aids in a cashless payment methodology as well as towards efficient and productive administration of schools. In addition, the long term partnerships that have been maintained with the University of Colombo and the Univeristy of Kelaniya to spearhead projects such as internships, research laboratories, project management curriculums and the introduction of the Master of Business course via m-Learning further re-enforces Mobitel’s commitment towards uplifting the education sector in Sri Lanka through the use of ICT.

Commenting on the partnership, Hon. Bandula Gunawardena, Minister of Education said, “The Mahindodaya Scholarship Fund is a concept of His Excellency the President Mahinda Rajapaksa to extend the highest quality in educational opportunities to rural and urban school children alike. We, at the Ministry of Education are pleased to partner with Mobitel to support this national endeavour. Mobitel being the National Mobile Service Provider has time and again proved its commitment towards the development of the country. This new alliance we have formed is yet another effort taken by them, and I applaud Mobitel for continuing to take such an active role in assisting the education sector of the country. The Mahindodaya Scholarship Fund which was launched recently was mooted on behalf of the education of children. Mobitel’s involvement towards this fund is certainly a welcome move and we look forward to more rich partnerships with them.

Explaining Mobitel’s commitment towards developing an education-rich Sri Lanka Mr. Kapila Chandrasena, CEO, Mobitel said, “As the National Mobile Service Provider, Mobitel continues to implement new initiatives in a bid to uplift the country’s ICT sector. We have worked closely with the Ministry of Education on several projects in the past and are happy to have joined in the Mahindodaya Scholarship Fund under the guidance of Hon. Minister of Education – Bandula Gunawardena. I must extend my gratitude towards Minister Gunawardena and his team for the support extended to us in realising this project.”