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Android holds more than three times the market share of iOS when it comes to smartphones. Well, Android has been leading the race for some time now. Availability and affordability have played a huge part in this development. But market share is not everything. Take ‘mobile Ad traffic’ – Apple’s iOS has been generating much more Ad traffic than Android for a long time. And thus more and more advertisers preferred iOS over Android, to market their products and services, which ensured that Apple earned more advertising revenue from iOS than Google from Android. But times appear to have changed in favor of Android lately.
Smart-device Ad Traffic – Q1 2014 (Source: Opera Mediaworks)
According to the latest quarterly report from the leading Ad network, Opera Mediaworks, Android has finally become the top smart-device platform with highest share of mobile Ad traffic. Android smartphones and tablets have managed to capture 42.83% of total smart-device mobile Ad traffic in Q1 of 2014, up from 37.71% during Q4 of 2013. Android was leading the ‘mobile phone’ Ad traffic volume during the 4th quarter of last year, but Apple’s tablet traffic made sure Android didn’t reach the top in overall volume. This is the first time Android has grabbed the top slot for ‘smart-device’ (phones+tablets) Ad traffic volume. Apple managed to capture 38.17% of the mobile Ad traffic, down from 43.39% in Q4 of 2013.
Traffic Share vs Revenue Share – Q1 2014 (Source: Opera Mediaworks)
Apple may not be worrying much with these numbers, though, since they are still leading the race when it comes to the total revenue earned from the Ad traffic. Apple is continuing to get more than 50% of the total revenue (through iPhones and iPads), despite drop in traffic. iPads make around 10.6% of the revenue while Android tablets make only around 1.64%. Overall Android made around 33.46% of the Ad revenue. It is also notable that Android has seen some steady growth during the last few quarters. It is expected that this change will attract more advertisers and developers towards Android OS.
Samsung, unsurprisingly, remains the leading device maker with more than 60% of the Android Ad traffic coming from their devices. The report also notes that Social networking services attract more ‘Ad traffic volume’, than any other app categories. But most of the ‘Ad revenue’ comes from the Arts and Entertainment category. When comparing traffic from different geographical areas, Asia Pacific region continues to hold a steady second place behind US market. For those who are interested in learning more on the ‘Mobile Advertising Traffic’, you can check the quarterly reports at the source here.
Snapchat, Vine, and Candy Crush Saga earned coveted spots on smartphones this year, making them among the most downloaded apps of the year.
There are more than a million apps on Apple Inc’s App Store and Google Inc’s Play store, the two dominant marketplaces for apps, which see billions of downloads each year.
This year, the most downloaded apps were new takes on communication, gaming, and entertainment, according to mobile app experts.
“2013 was a really interesting year in terms of maturation, milestones and new trends,” said Craig Palli, chief strategy officer at Fiksu, a mobile marketing company based in Boston.
“The most downloaded apps were in familiar categories, but offered new twists,” he added.
While old favorites such as Instagram, Facebook and Twitter — available for iPhone, Android and other devices – continued to be popular ways of communicating with friends, Snapchat eclipsed them in downloads in 2013, becoming the sixth most downloaded free app of the year on the App Store, according to Apple.
“Snapchat went from being a niche app to achieving much more critical mass, so much so that Facebook was reportedly willing to spend billions of dollars to acquire the company,” said Palli.
With Snapchat, users can send photos and videos that disappear shortly after they are viewed.
Launched in 2011, the app’s user base continued to grow rapidly in 2013, with over 13 million people using the app in October, according to the latest available estimates from global information and measurement company Nielsen. In December alone, over 400 million pieces of content were shared through the app, according to Snapchat, based in Venice, CA.
Vine, a video sharing app released earlier this year by microblogging company Twitter Inc, was the fourth most downloaded free app in 2013. The app, for iPhone, Android and other devices, allows users to share videos under six seconds in length. Nielsen estimates over 6 million people in the US were using the app in October of this year.
Snapchat and Vine fall into a category that mobile analytics firm Flurry calls camera-enhanced messaging, which they said grew eightfold in 2013.
Games were another popular category, with Candy Crush Saga for iPhone, Android and Kindle Fire securing its position as the top downloaded free app, and as the top revenue grossing app. It has been downloaded over 500 million times since its launch last year, according to its creator King, based in the UK. Nielsen estimates that over 20 million people in the US were playing the game in October of this year.
In the entertainment category, Pandora continued to be the leading way to stream music and was the ninth most downloaded, and third top grossing, app in 2013.
“Clearly the device has swallowed radio,” said Palli. “Despite the new entrants, Pandora remains the dominant player in the space,” he added.
But the biggest trend of 2013, according to Palli, is the emergence of apps as a way to control companion devices, which he believes will continue to grow in 2014.
On Christmas Day, apps that pair with devices were among some of the top downloaded apps on the App Store.
The Fitbit app, for iPhone and Android, pairs with an electronic wristband to track metrics such as steps taken, distance traveled, and calories burned. It was the 16th most downloaded app on December 25, according to Palli, who monitored the Apple rankings.
Other apps that pair with devices, such as Chromecast, UP by Jawbone, and GoPro were also among the top downloads that day.
Khalaf predicts that apps for televisions will be the trend to watch for 2014.
“I think 2014 could be the year the TV industry gets disrupted by mobile,” said Khalaf.
“If you think about it, every American spends $100+ dollars per month on a service that is not personalized and not mobile. It’s an area that’s ripe for disruption and I think someone will come up with new content, maybe a new device and more importantly a better business model.”
Apple is developing iPhones with curved-glass screens and enhanced sensors that detect different levels of pressure, according to a new report.
Two models — with screens of 4.7 inches and 5.5 inches —are in the works, and both would use glass that curves downward at the edges, Bloomberg reported, citing an anonymous source familiar with the plans. These screen sizes almost rival that of Samsung’s Galaxy Note 3, which boasts a 5.7-inch screen. For its part, Apple’s iPhone 5S has a 4-inch screen.
The new phones would likely be released in the third quarter of next year, the source said, adding that Apple is also testing “pressure-sensitive technology,” which won’t be ready for the next iPhone launch.
Curved glass has become a smartphone trend among major tech companies. Samsungreleased its Galaxy Round phone, which has a 5.7-inch curved display, while LG is set to release its G Flex phone, which is curved from top to bottom.
Apple has not confirmed any rumors, and did not immediately respond to a request for comment.
Sorce : http://mashable.com/2013/11/10/apple-curved-iphone-screens/
There’s a new iPhone. Well, to be completely accurate there are two new iPhones. But the new iPhone 5S is Apple’s flagship phone and it’s the best iPhone you can buy. It looks exactly like how the iPhone 5 looked last year but with improved internals and guts that will make everything run even faster. Twice as fast, Apple says. Oh and it also has a fingerprint scanner.
There’s nothing too different about the design of the new iPhone 5S compared to last year’s iPhone 5. The icon-less home button has a silver (or gold) ring around it to signify the 5S-exclusive fingerprint scanner but everything else is pretty much the same. Same unibody aluminum body. Same two-toned design. Same 4-inch display. All your cases for the iPhone 5 will work with the 5S.
One thing is new though. The iPhone 5S now has a new gold color option, along with the usual black and white (which is now weirdly called space gray and silver).
Powering the iPhone 5S is Apple’s new A7 processor which is a 64-bit chip. It’s the first 64-bit chip in a smartphone and it’ll make the iPhone 5S two times faster than the iPhone 5 (and 40 times faster than the original iPhone). The 5S runs OpenGL ES 3.0 which makes the graphics performance in the 5S pretty gnarly too (that’s 56x faster than original iPhone, which yay, I guess?). The A7 chip has 3x general-purpose registers, 2x floating-point registers and over a billion transistors.
Along with the A7, Apple is using a “motion coprocessor” in the 5S called the M7. It continuously measures motion data with an accelerometer, gyroscope and compass support. It’s supposed to “enable a new generation of health and fitness apps” by letting apps use all that motion data without tapping into the A7.
Just as we expected, the iPhone 5S’ home button pulls double duty as a fingerprint scanner. Apple dubs the feature “Touch ID.” The scanner adds another layer of security to your iPhone by allowing you to use the fingerprint scanner in lieu of a passcode. Place your thumb down on the new sapphire crystal home button and the iPhone 5S will unlock. The silver ring around the home button will detect when your finger is on it so you don’t have to actually press down on the button.
You can use Touch ID to make purchases in iTunes too and set it up so it can read multiple fingerprints.
The fingerprint sensor has a 500ppi resolution and 360 degree readability.
As with every new iPhone, Apple focused on making the camera even better. The iPhone 5S has dual-LED flash that might make the flash on the iPhone camera actually usable. Or at least, slightly better than the weak excuse of a bulb that did more harm than good in previous iPhones. The dual-LED flash—one is white and the other is amber—in the 5S may help make your pictures look more natural and balanced because the iPhone can combine the right percentage and intensity of the two bulbs to create 1,000 different variations of a flash.
Megapixel-wise, the camera remains the same at 8-megapixels. But megapixels never tell the entire story with cameras. The iPhone 5S has improved its camera by using a larger f/2.2 aperture and a 15 percent larger sensor. Basically, that means the camera has 33 percent greater light sensitivity, which will make for better looking pictures.
Here’s an actual image taken with the 5S camera:
And here’s an image comparing the difference between the old flash and the dual-LED flash:
The 5S camera has an autofocus that’s twice as fast, auto image stabilization, and a new burst mode to capture ten frames per second. The iPhone will analyze all those burst shots and show you what it thinks your best shot is. The iPhone 5S also has a slow-motion camera that allows it to record 720p video at 120FPS. Your videos of your cat will theoretically look more epic.
The iPhone 5S has slightly better battery life with ten hours talk time, ten hours LTE browsing, and 250 hours standby. That’s an improvement over last year’s eight hours of talk time, eight hours of LTE browsing and 225 hours of standby. We’ll have to see how this actually translates in real world use though.
Apple is in the accessories game. It’s selling a dock again for 30 bucks which will fit both the iPhone 5S and the discontinued iPhone 5. There’s also a new leather case that comes in six different colors, which will run you 40 bucks.
Price and Availability
Apple is keeping the same price as the previous generation for AT&T, Verizon and Sprint. The iPhone 5S 16GB will cost $199, the 32GB version will be $299 and the 64GB version will cost $399, all with a new two-year contract. There’s also an unlocked and contract-free version of the 5S for T-Mobile. Prices for the unlocked 16GB start at $650.
You can start buying the iPhone 5S on Friday September 20th.
Source : http://gizmodo.com/apple-iphone-5s-everything-you-need-to-know-1282062460
The “c” in the iPhone 5c title doesn’t stand for “cheap”. It stands for “clueless”.
As in, we were all clueless in our speculation on Apple’s motivations for creating this device.
(Okay, it actually seems to stand for “color”, but humor me.)
After sitting through Apple’s unveiling today and more importantly, watching the product videos, it seems decidedly more clear to me why Apple actually made the iPhone 5c. I think it comes down to the star of those videos: Jony Ive.
I’ve seen a lot of Jony Ive videos in my day. And to my eye, it sure seems like he’s decidedly more excited about the iPhone 5c than he is the iPhone 5s. He (and Apple) would probably say that’s unfair — after all, how do you pick one of your children to love more? But just watch the videos back-to-back.
You’d think it would be the opposite. After all, the iPhone 5s is the new pinnacle of Apple’s flagship hardware. But remember that it is largely the same design as the iPhone 5, a device dreamed up by Ive before he was in charge of the design of software for Apple as well as their hardware.
In other words, I view the iPhone 5c as the iPhone 5 that Ive would have built had he been in charge of iOS design at the time of its creation. And thanks to the executive shake up last winter, I believe he now got to do just that.
“We believe the iPhone is an experience. And experience is defined by hardware and software working harmoniously together. We continue to refine that experience by blurring the boundaries between the two,” Ive says early on in the video. The words are spoken as only a man now in charge of both hardware and software design can speak.
When iOS 7 was first unveiled this summer at WWDC, many were shocked at the colorful new palette. But longtime Apple observers will recall that this is actually nothing new for Apple and Ive. The original iMac, the product which rebooted Apple, came in thirteen very colorful variations. In fact, that was a key selling point.
While Ive spent the subsequent years at Apple shifting from polishing white plastics to bending aluminum (or, a-lew-min-e-num, in his parlance), it seems that he’s returning to his roots, so to speak. It’s not unlike an artist going through different periods in their work.
And this is a good time for Ive to return to his colorful period, because again, now he has control of the software side of the equation as well.
“I think that designs with a real coherence are the result of developing form, material, and color in unison. Each element informing, and in many ways defining the other,” Ive says in the video. If you truly believe that design is not just the superficial — not just how something looks when it’s on a table — but rather how it works, as Ive’s longtime collaborator and boss Steve Jobs did, the hardware and the software have to be fully intertwined. And Ive gets to fully design for that symbiosis for the first time with the iPhone 5c.
But how is any of that going to help Apple sell more iPhones in China or India or in the developing world? It’s probably not. It appears now that this was always misdirection triggered by clueless reporting. Oh, Apple is working on a new, plastic iPhone? It must be a cheap one to sell in the rest of the world. Nope, it mustn’t.
Instead, what we get is a replacement for the iPhone 5. The fact that Apple is no longer selling that device but still selling the iPhone 4S (yes, the “S” versus “s” is perplexing to everyone) is telling. Ive wanted to try his hand at designing a phone to perfectly envelope his software and he got his wish.
As a result, Apple can now offer customers something substantially sexier than “last year’s model” when they walk into a store looking for a $99 (subsidized) phone. At the same time, it eliminates the confusion that would have been caused by the iPhone 5s and the iPhone 5 looking nearly identical to one another (subtle gold, notwithstanding). And it likely keeps their high margins on the device intact. It seems like a win-win-win for Apple.
But it’s not going to be viewed as a “win” by tech pundits and Wall Street. Because they want their damn cheap iPhone. In other news, many of those same clowns are still waiting for their iPhone with a physical keyboard.
The point, as always, is that Apple doesn’t do things because rivals are forcing their hand. That’s always going to be a losing strategy and the company seems to know that. If they had launched a “cheap” iPhone, the clowns would have been excited until earnings rolled around and they saw Apple’s margins dropping as a direct result of such “innovation”. That’s lose-lose.
Of course Apple thinks China and the rest of the world is important. Tim Cook has said that ad nauseam. But they’ll address that with what they view as the right product at what they view as the right time. Maybe that will be too late. Maybe it won’t. But again, the iPhone 5c very clearly is not that product.
This is Jony Ive’s iPhone. It’s his return to colors and “beautifully, unapologetically plastic.”
“It’s the vivid realization of hardware and software together in one device.”
Source : http://techcrunch.com/2013/09/10/iphone-5c/
It’s hardly a secret that Apple will unveil an upgraded iPhone at its Cupertino event on Tuesday. But that one phone could just scratch the surface of what shows up. Here’s what you should — and shouldn’t — expect from Apple’s announcements tomorrow at 1PM ET / 10AM PT.
Apple’s next flagship iPhone is expected to physically resemble the iPhone 5, while including a couple of new features. The biggest of those could be a fingerprint scanner that’s built directly into the home button, which could be used for securely unlocking the device. Rumors suggest that it’ll be covered with sapphire crystal for durability, and have a silver ring around it, which would for the first time change how the home button looks.
Image credit: AppAdvice
Camera upgrades are expected to be minor, if much happens at all. The main update expected is a dual-LED flash, featuring different light colors to help improve color balance in photos. Some rumors have also pegged a new sensor with a higher megapixel count — around 12 or 13 — and others have suggested that the camera’s lens could receive a wider aperture, opening up to F/2.0.
A GOLD IPHONE AND SOME NEW PHOTOGRAPHY TRICKS
Apple is also expected to branch outside of its traditional color schemes by adding a new gold color with white accents. The rest of the iPhone’s big changes should be internal. That’ll likely mean an improved processor, a slightly longer-lasting battery, and potentially more storage, which would bring the base model up to 32GB.
While it’s been rumored that iPhones with displays as large as 6 inches are on the way, don’t expect them just yet. If those make it to market, it’ll certainly be down the road.
This year, Apple is expected to debut a brand-new iPhone line that’ll sell at a lower cost than its flagship smartphone. It’s rumored to be called the iPhone 5C — though that name is far from official for now. The rumored name is indicative of what we might see: the device is expected to be an iPhone 5 repackaged into a slightly thicker plastic case, instead of its standard aluminum. It’ll otherwise be just about identical, including LTE and a 4-inch display.
Image credit: Sonny Dickson (Twitter)
It’s also expected to come in a variety of bright colors, similar to the current iPod touch lineup. It would be the first time that Apple has added colors outside of white, black, and silver, and it could help to set the low-cost device apart in a fun way.
Don’t expect it to get all of the upgrades that come to the iPhone 5S, though. Big features like the fingerprint scanner will likely be used as a major way to set the two devices apart.
Apple has long held music-focused events in early fall, but the iPhone has come to dominate those announcements of late. While the iPod touch should see an upgrade to iOS 7, the nano and shuffle may well be left as they are.
There’s one thing we may not see after Tuesday, however. The iPod classic has sat around unchanged for years now, and rumors of late have predicted that this may finally be the year that Apple retires it for good. However, it’s been rumored before to no avail, so there’s no saying how much time the old MP3 player has left.
OS X MAVERICKS
The next version of Apple’s desktop operating system is slated to be unveiled this fall. Rumors have pegged it for arelease in late October, which will likely make it a no-show at what should be a primarily iOS-focused event. Though details on the new operating system have been slim since its initial announcement, our first impressions are that it’s looking pretty good.
The world got its first glimpse of iOS 7 back at WWDC in June, and on Tuesday, Apple is likely to set its official release date. The new iPhones should ship with iOS 7 by default, and if Apple follows its usual release scheme, existing iPhone owners may even get it a few days before any new devices go on sale. While the company may not have any big software features still up its sleeve, it wouldn’t be surprising to see Apple give a tour of some visual design tweaks that have been made over the past few months.
While there have been conflicting reports on the possibility of new Apple TV hardware,some software improvements may be in store. Among those could be a way for iPhone and iPad owners to stream content to their friends’ Apple TVs without having to log in on their own accounts. Whether this will be the year that Apple finally opens the platform up to developers, however, remains to be seen.
MACBOOK PRO AND IMAC
Less than a week after Intel launched its Haswell processors, Apple added them into the MacBook Air. But months later, the Air is still the only Mac to get them. Rumors have predicted this year’s processor updates may happen around September, so something should be in the works soon. Apple often issues its processor upgrades quietly — by simply replacing the product in its online store — so it’s possible an upgrade could even come without a proper announcement.
IPAD AND IPAD MINI
A flurry of leaks have started to give us an early look at what a new iPad and iPad mini might look like. The iPad mini is believed to be on track for a Retina display, and the full-sized iPad is believed to be slimming down into a body that looks just like that of the iPad mini. Our best look yet came just this weekend from Sonny Dickson, who appears to have cases for both upcoming devices (as seen below). Last year, iPad updates came in late October, so it’s possible that we’ll have another month to go before they’re properly announced.
Image credit: Sonny Dickson
Though Apple rarely announces its hardware plans ahead of time, the company revealed back in June that a completely redesigned Mac Pro was on the way. The new machine is surprisingly tiny and comes in a sleek black finish, and it’s supposed to ship this fall. Fall doesn’t start for another few weeks though, so while the Mac Pro should be released in the next few months, an announcement isn’t expected for tomorrow.
IWATCH AND ITV
Both an Apple-made smartwatch and television set have been rumored for years. And both
are almost certain to be rumored for a little while longer. Though details of a so-called iTV quickly heated up following the publication of Walter Isaacson’s Steve Jobs, they’ve cooled down just as quickly. As for a smartwatch, the story could be slightly different: rumors targeted the release of an Apple smartwatch for 2013, though recent reports suggest that the date has shifted into 2014.
So what should you expect? Most likely: two iPhones, a release date for iOS 7, and a software update to the Apple TV. But there’s almost certainly a lot more on the way in the near future. We’ll soon know what’s really in store, and we’ll be sharing all of the details the moment they’re unveiled over at our liveblog.
Source : http://www.theverge.com/2013/9/9/4710870/what-to-expect-from-apples-iphone-5s-5c-event