Android holds more than three times the market share of iOS when it comes to smartphones. Well, Android has been leading the race for some time now. Availability and affordability have played a huge part in this development. But market share is not everything. Take ‘mobile Ad traffic’ – Apple’s iOS has been generating much more Ad traffic than Android for a long time. And thus more and more advertisers preferred iOS over Android, to market their products and services, which ensured that Apple earned more advertising revenue from iOS than Google from Android. But times appear to have changed in favor of Android lately.
Smart-device Ad Traffic – Q1 2014 (Source: Opera Mediaworks)
According to the latest quarterly report from the leading Ad network, Opera Mediaworks, Android has finally become the top smart-device platform with highest share of mobile Ad traffic. Android smartphones and tablets have managed to capture 42.83% of total smart-device mobile Ad traffic in Q1 of 2014, up from 37.71% during Q4 of 2013. Android was leading the ‘mobile phone’ Ad traffic volume during the 4th quarter of last year, but Apple’s tablet traffic made sure Android didn’t reach the top in overall volume. This is the first time Android has grabbed the top slot for ‘smart-device’ (phones+tablets) Ad traffic volume. Apple managed to capture 38.17% of the mobile Ad traffic, down from 43.39% in Q4 of 2013.
Traffic Share vs Revenue Share – Q1 2014 (Source: Opera Mediaworks)
Apple may not be worrying much with these numbers, though, since they are still leading the race when it comes to the total revenue earned from the Ad traffic. Apple is continuing to get more than 50% of the total revenue (through iPhones and iPads), despite drop in traffic. iPads make around 10.6% of the revenue while Android tablets make only around 1.64%. Overall Android made around 33.46% of the Ad revenue. It is also notable that Android has seen some steady growth during the last few quarters. It is expected that this change will attract more advertisers and developers towards Android OS.
Samsung, unsurprisingly, remains the leading device maker with more than 60% of the Android Ad traffic coming from their devices. The report also notes that Social networking services attract more ‘Ad traffic volume’, than any other app categories. But most of the ‘Ad revenue’ comes from the Arts and Entertainment category. When comparing traffic from different geographical areas, Asia Pacific region continues to hold a steady second place behind US market. For those who are interested in learning more on the ‘Mobile Advertising Traffic’, you can check the quarterly reports at the source here.
Since Apple released its iPad Air into the wild, many are wondering if it’s worth braving the inevitable long lines to buy the new tablet. Others are content to wait out the initial rush in hopes that the Cupertino, Calif. company can keep up enough supply to meet demand over the next few weeks.
Based on Apple’s website data, however, it may be a good idea for those hankering for an iPad Air to suck it up, and get in line now.
In the store section of Apple’s official website, users can check the availability of various models of the iPad Air. The site’s latest data indicates that the highest-capacity versions of the device — the 64GB and 128GB — are becoming scarce at some stores.
Conducting a random search for 128GB and 64GB cellular versions of device in the New York area, our results revealed that these particular models were not listed as being available at local brick-and-mortar stores. Checking the same configurations in Texas and California yielded similar results.
However, the 64GB and 128GB Wi-Fi-only versions of the iPad Air did show up as “available today” in most of the stores we checked.
To check the availability of a specific iPad Air model in your area, visit Apple’s online store, select your preferred color, then choose a storage size for either the Wi-Fi or cellular version.
Afterward, click the blue link that says “Check availability” on the right side of the page under “Available for pickup.” You’ll be prompted to enter your zip code, after which you’ll see the stores that currently carry your desired iPad Air model.
These early supply constraints offer a preview of what to expect when the Retina iPad mini hits stores later this month.
Many fans of the smaller device have been waiting months for the Retina upgrade, so supplies will likely run out even faster than that of the iPad Air.
Source : http://mashable.com/2013/11/02/apples-ipad-air-shortage/
It’s hardly a secret that Apple will unveil an upgraded iPhone at its Cupertino event on Tuesday. But that one phone could just scratch the surface of what shows up. Here’s what you should — and shouldn’t — expect from Apple’s announcements tomorrow at 1PM ET / 10AM PT.
Apple’s next flagship iPhone is expected to physically resemble the iPhone 5, while including a couple of new features. The biggest of those could be a fingerprint scanner that’s built directly into the home button, which could be used for securely unlocking the device. Rumors suggest that it’ll be covered with sapphire crystal for durability, and have a silver ring around it, which would for the first time change how the home button looks.
Image credit: AppAdvice
Camera upgrades are expected to be minor, if much happens at all. The main update expected is a dual-LED flash, featuring different light colors to help improve color balance in photos. Some rumors have also pegged a new sensor with a higher megapixel count — around 12 or 13 — and others have suggested that the camera’s lens could receive a wider aperture, opening up to F/2.0.
A GOLD IPHONE AND SOME NEW PHOTOGRAPHY TRICKS
Apple is also expected to branch outside of its traditional color schemes by adding a new gold color with white accents. The rest of the iPhone’s big changes should be internal. That’ll likely mean an improved processor, a slightly longer-lasting battery, and potentially more storage, which would bring the base model up to 32GB.
While it’s been rumored that iPhones with displays as large as 6 inches are on the way, don’t expect them just yet. If those make it to market, it’ll certainly be down the road.
This year, Apple is expected to debut a brand-new iPhone line that’ll sell at a lower cost than its flagship smartphone. It’s rumored to be called the iPhone 5C — though that name is far from official for now. The rumored name is indicative of what we might see: the device is expected to be an iPhone 5 repackaged into a slightly thicker plastic case, instead of its standard aluminum. It’ll otherwise be just about identical, including LTE and a 4-inch display.
Image credit: Sonny Dickson (Twitter)
It’s also expected to come in a variety of bright colors, similar to the current iPod touch lineup. It would be the first time that Apple has added colors outside of white, black, and silver, and it could help to set the low-cost device apart in a fun way.
Don’t expect it to get all of the upgrades that come to the iPhone 5S, though. Big features like the fingerprint scanner will likely be used as a major way to set the two devices apart.
Apple has long held music-focused events in early fall, but the iPhone has come to dominate those announcements of late. While the iPod touch should see an upgrade to iOS 7, the nano and shuffle may well be left as they are.
There’s one thing we may not see after Tuesday, however. The iPod classic has sat around unchanged for years now, and rumors of late have predicted that this may finally be the year that Apple retires it for good. However, it’s been rumored before to no avail, so there’s no saying how much time the old MP3 player has left.
OS X MAVERICKS
The next version of Apple’s desktop operating system is slated to be unveiled this fall. Rumors have pegged it for arelease in late October, which will likely make it a no-show at what should be a primarily iOS-focused event. Though details on the new operating system have been slim since its initial announcement, our first impressions are that it’s looking pretty good.
The world got its first glimpse of iOS 7 back at WWDC in June, and on Tuesday, Apple is likely to set its official release date. The new iPhones should ship with iOS 7 by default, and if Apple follows its usual release scheme, existing iPhone owners may even get it a few days before any new devices go on sale. While the company may not have any big software features still up its sleeve, it wouldn’t be surprising to see Apple give a tour of some visual design tweaks that have been made over the past few months.
While there have been conflicting reports on the possibility of new Apple TV hardware,some software improvements may be in store. Among those could be a way for iPhone and iPad owners to stream content to their friends’ Apple TVs without having to log in on their own accounts. Whether this will be the year that Apple finally opens the platform up to developers, however, remains to be seen.
MACBOOK PRO AND IMAC
Less than a week after Intel launched its Haswell processors, Apple added them into the MacBook Air. But months later, the Air is still the only Mac to get them. Rumors have predicted this year’s processor updates may happen around September, so something should be in the works soon. Apple often issues its processor upgrades quietly — by simply replacing the product in its online store — so it’s possible an upgrade could even come without a proper announcement.
IPAD AND IPAD MINI
A flurry of leaks have started to give us an early look at what a new iPad and iPad mini might look like. The iPad mini is believed to be on track for a Retina display, and the full-sized iPad is believed to be slimming down into a body that looks just like that of the iPad mini. Our best look yet came just this weekend from Sonny Dickson, who appears to have cases for both upcoming devices (as seen below). Last year, iPad updates came in late October, so it’s possible that we’ll have another month to go before they’re properly announced.
Image credit: Sonny Dickson
Though Apple rarely announces its hardware plans ahead of time, the company revealed back in June that a completely redesigned Mac Pro was on the way. The new machine is surprisingly tiny and comes in a sleek black finish, and it’s supposed to ship this fall. Fall doesn’t start for another few weeks though, so while the Mac Pro should be released in the next few months, an announcement isn’t expected for tomorrow.
IWATCH AND ITV
Both an Apple-made smartwatch and television set have been rumored for years. And both
are almost certain to be rumored for a little while longer. Though details of a so-called iTV quickly heated up following the publication of Walter Isaacson’s Steve Jobs, they’ve cooled down just as quickly. As for a smartwatch, the story could be slightly different: rumors targeted the release of an Apple smartwatch for 2013, though recent reports suggest that the date has shifted into 2014.
So what should you expect? Most likely: two iPhones, a release date for iOS 7, and a software update to the Apple TV. But there’s almost certainly a lot more on the way in the near future. We’ll soon know what’s really in store, and we’ll be sharing all of the details the moment they’re unveiled over at our liveblog.
Source : http://www.theverge.com/2013/9/9/4710870/what-to-expect-from-apples-iphone-5s-5c-event