Android holds more than three times the market share of iOS when it comes to smartphones. Well, Android has been leading the race for some time now. Availability and affordability have played a huge part in this development. But market share is not everything. Take ‘mobile Ad traffic’ – Apple’s iOS has been generating much more Ad traffic than Android for a long time. And thus more and more advertisers preferred iOS over Android, to market their products and services, which ensured that Apple earned more advertising revenue from iOS than Google from Android. But times appear to have changed in favor of Android lately.
Smart-device Ad Traffic – Q1 2014 (Source: Opera Mediaworks)
According to the latest quarterly report from the leading Ad network, Opera Mediaworks, Android has finally become the top smart-device platform with highest share of mobile Ad traffic. Android smartphones and tablets have managed to capture 42.83% of total smart-device mobile Ad traffic in Q1 of 2014, up from 37.71% during Q4 of 2013. Android was leading the ‘mobile phone’ Ad traffic volume during the 4th quarter of last year, but Apple’s tablet traffic made sure Android didn’t reach the top in overall volume. This is the first time Android has grabbed the top slot for ‘smart-device’ (phones+tablets) Ad traffic volume. Apple managed to capture 38.17% of the mobile Ad traffic, down from 43.39% in Q4 of 2013.
Traffic Share vs Revenue Share – Q1 2014 (Source: Opera Mediaworks)
Apple may not be worrying much with these numbers, though, since they are still leading the race when it comes to the total revenue earned from the Ad traffic. Apple is continuing to get more than 50% of the total revenue (through iPhones and iPads), despite drop in traffic. iPads make around 10.6% of the revenue while Android tablets make only around 1.64%. Overall Android made around 33.46% of the Ad revenue. It is also notable that Android has seen some steady growth during the last few quarters. It is expected that this change will attract more advertisers and developers towards Android OS.
Samsung, unsurprisingly, remains the leading device maker with more than 60% of the Android Ad traffic coming from their devices. The report also notes that Social networking services attract more ‘Ad traffic volume’, than any other app categories. But most of the ‘Ad revenue’ comes from the Arts and Entertainment category. When comparing traffic from different geographical areas, Asia Pacific region continues to hold a steady second place behind US market. For those who are interested in learning more on the ‘Mobile Advertising Traffic’, you can check the quarterly reports at the source here.
Hi guys, this time I’ll write about the new Android Wear, which was announced last week. So what is it all about?
Its a new approach by Google to bring a new concept by creating a new development area with targeting only wearable devices.
It’s not a completely new OS, its the same android but made specifically for wearable device software development.
‘Google Says that the Android Extends to Android Wear. Richer Experience for the Wearable devices’ -
So this time, there are 2 types of designs unlike the galaxy gear and smart watch 1 and 2. You can see a circle one and a traditional square screen. As I have heard the square one is going to be manufactured by LG, which has less spec and smaller price tag, whereas the circle one will be made by Motorola with high specs.
For developers, Android wear SDK developer preview has been released, so you guys can download and try it out. Which will be a great experience in the future when the device is out in the market.
So with the help of the official article I managed to find out that you can do the below shown basic functionality.
It does not mean that you have to learn anything new, you also can use the old APIs
‘You can also trigger your notifications contextually using existing Android APIs. For example, use geofences to provide glance able information to your users when they are at home, or use the activity detection APIs to send messages to your users’ wrists while they are bicycling.’
So what are you waiting for, register for developer preview, download the sdk and start developing.
Reference : Android Wear|Path of a Coder.com
For all its polish, Windows Phone still lags the competition in certain features that seem obvious to include. Windows Phone 8.1, set for a public reveal at Microsoft’s Build conference in April, brings two iOS and Android standards to the Windows Phone quiver, including a Notification Center and a smart personal assistant.
Sources familiar with the unreleased update for Microsoft’s mobile operating system told The Verge that we’ll see a Siri-style personal assistant introduced, codenamed “Cortana,” (nice Halo ref, Redmond) and also a notification center that collects all your notices in one place. There’s also potentially going to be a move away from hardware keys and to on-screen soft keys, similar to the move made by Android in recent versions.
Cortana was a known quantity previously, or at least a frequently leaked one, though the latest report confirms when it’ll make its first official appearance. Other things are also being added including VPN support, separate volume control for different types of things like calls and music, and more depending on different devices from different companies. But there’s a fairly common thread here: most of these are what I’d consider table stakes for a mobile OS at this point.
It’s true that Windows Phone offers some things that the other players in the space don’t (I can’t think of any off the top of my head, but they’re there), but a lot of the work left to do is just making sure that anyone coming from another platform will be comfortable with what they find when and if they switch from either Android or iOS. There are expectations out there now about what you get with a smartphone, and those expectations are growing as Apple and Google raise to impress and win more of that top half of the market.
Of course, it’s possible to trail in feature-richness but then lead in execution once you do get the stuff out there, and Microsoft could implement a notification repository and digital assistant that blow away their equivalents on iOS and Android. But it’s hard to see that happening given the current state of mobile affairs. Still, Microsoft might just need to call in order to earn that third spot at the table permanently, especially if its plan of attack on the low end of the market works out.
It’s hardly a secret that Apple will unveil an upgraded iPhone at its Cupertino event on Tuesday. But that one phone could just scratch the surface of what shows up. Here’s what you should — and shouldn’t — expect from Apple’s announcements tomorrow at 1PM ET / 10AM PT.
Apple’s next flagship iPhone is expected to physically resemble the iPhone 5, while including a couple of new features. The biggest of those could be a fingerprint scanner that’s built directly into the home button, which could be used for securely unlocking the device. Rumors suggest that it’ll be covered with sapphire crystal for durability, and have a silver ring around it, which would for the first time change how the home button looks.
Image credit: AppAdvice
Camera upgrades are expected to be minor, if much happens at all. The main update expected is a dual-LED flash, featuring different light colors to help improve color balance in photos. Some rumors have also pegged a new sensor with a higher megapixel count — around 12 or 13 — and others have suggested that the camera’s lens could receive a wider aperture, opening up to F/2.0.
A GOLD IPHONE AND SOME NEW PHOTOGRAPHY TRICKS
Apple is also expected to branch outside of its traditional color schemes by adding a new gold color with white accents. The rest of the iPhone’s big changes should be internal. That’ll likely mean an improved processor, a slightly longer-lasting battery, and potentially more storage, which would bring the base model up to 32GB.
While it’s been rumored that iPhones with displays as large as 6 inches are on the way, don’t expect them just yet. If those make it to market, it’ll certainly be down the road.
This year, Apple is expected to debut a brand-new iPhone line that’ll sell at a lower cost than its flagship smartphone. It’s rumored to be called the iPhone 5C — though that name is far from official for now. The rumored name is indicative of what we might see: the device is expected to be an iPhone 5 repackaged into a slightly thicker plastic case, instead of its standard aluminum. It’ll otherwise be just about identical, including LTE and a 4-inch display.
Image credit: Sonny Dickson (Twitter)
It’s also expected to come in a variety of bright colors, similar to the current iPod touch lineup. It would be the first time that Apple has added colors outside of white, black, and silver, and it could help to set the low-cost device apart in a fun way.
Don’t expect it to get all of the upgrades that come to the iPhone 5S, though. Big features like the fingerprint scanner will likely be used as a major way to set the two devices apart.
Apple has long held music-focused events in early fall, but the iPhone has come to dominate those announcements of late. While the iPod touch should see an upgrade to iOS 7, the nano and shuffle may well be left as they are.
There’s one thing we may not see after Tuesday, however. The iPod classic has sat around unchanged for years now, and rumors of late have predicted that this may finally be the year that Apple retires it for good. However, it’s been rumored before to no avail, so there’s no saying how much time the old MP3 player has left.
OS X MAVERICKS
The next version of Apple’s desktop operating system is slated to be unveiled this fall. Rumors have pegged it for arelease in late October, which will likely make it a no-show at what should be a primarily iOS-focused event. Though details on the new operating system have been slim since its initial announcement, our first impressions are that it’s looking pretty good.
The world got its first glimpse of iOS 7 back at WWDC in June, and on Tuesday, Apple is likely to set its official release date. The new iPhones should ship with iOS 7 by default, and if Apple follows its usual release scheme, existing iPhone owners may even get it a few days before any new devices go on sale. While the company may not have any big software features still up its sleeve, it wouldn’t be surprising to see Apple give a tour of some visual design tweaks that have been made over the past few months.
While there have been conflicting reports on the possibility of new Apple TV hardware,some software improvements may be in store. Among those could be a way for iPhone and iPad owners to stream content to their friends’ Apple TVs without having to log in on their own accounts. Whether this will be the year that Apple finally opens the platform up to developers, however, remains to be seen.
MACBOOK PRO AND IMAC
Less than a week after Intel launched its Haswell processors, Apple added them into the MacBook Air. But months later, the Air is still the only Mac to get them. Rumors have predicted this year’s processor updates may happen around September, so something should be in the works soon. Apple often issues its processor upgrades quietly — by simply replacing the product in its online store — so it’s possible an upgrade could even come without a proper announcement.
IPAD AND IPAD MINI
A flurry of leaks have started to give us an early look at what a new iPad and iPad mini might look like. The iPad mini is believed to be on track for a Retina display, and the full-sized iPad is believed to be slimming down into a body that looks just like that of the iPad mini. Our best look yet came just this weekend from Sonny Dickson, who appears to have cases for both upcoming devices (as seen below). Last year, iPad updates came in late October, so it’s possible that we’ll have another month to go before they’re properly announced.
Image credit: Sonny Dickson
Though Apple rarely announces its hardware plans ahead of time, the company revealed back in June that a completely redesigned Mac Pro was on the way. The new machine is surprisingly tiny and comes in a sleek black finish, and it’s supposed to ship this fall. Fall doesn’t start for another few weeks though, so while the Mac Pro should be released in the next few months, an announcement isn’t expected for tomorrow.
IWATCH AND ITV
Both an Apple-made smartwatch and television set have been rumored for years. And both
are almost certain to be rumored for a little while longer. Though details of a so-called iTV quickly heated up following the publication of Walter Isaacson’s Steve Jobs, they’ve cooled down just as quickly. As for a smartwatch, the story could be slightly different: rumors targeted the release of an Apple smartwatch for 2013, though recent reports suggest that the date has shifted into 2014.
So what should you expect? Most likely: two iPhones, a release date for iOS 7, and a software update to the Apple TV. But there’s almost certainly a lot more on the way in the near future. We’ll soon know what’s really in store, and we’ll be sharing all of the details the moment they’re unveiled over at our liveblog.
Source : http://www.theverge.com/2013/9/9/4710870/what-to-expect-from-apples-iphone-5s-5c-event
Fortunaglobal and retail fashion power house Fashion Bug have launched a first of its kind in Sri Lanka – a multi channel iPhone and android app. The multi-functional app brings the entire gamut of app development to the proverbial fashion runway, with customers being able to browse Fashion Bug catalogues which are continuously linked and updated to all their outlets islandwide.
Fortunaglobal CEO, Suren Kohombange said, “We’re excited at the endless opportunities this app opens up for Fashion Bug. This sort of app is what users expect from a retailer’s mobile presence nowadays. The in-store crossover features and customer-appropriate feature-set, also means that Fashion Bug could genuinely interact with their customers. This seamless collaboration between lifestyle and retail experiences had presented Fortunaglobal with the ideal platform to propel the launch of this app without interfering with the existing operating structure of Fashion Bug.
The content is peppered with an innovative sliding image function, a state-of-the-art interface and glossy photos, which permits users to immerse themselves in each trend through a rich mix of content. A unique selling point of the app is that it allows users to easily track the location of the branches with the inbuilt GPS facility, an interactive feature that really sets it apart from regular app.”
Using Fortunaglobal’s expertise in delivering market-leading apps, Fashion Bug worked closely with Fortunaglobal to deliver an app which is also equipped with “Push Notifications,” where users could get promotional details and sale notifications to their devices without even opening the app.
Fashion Bug Asia (Pvt) Ltd., Director, Shabier Subian, added, “In an age of smart technology and social media, the text book advertising and the typical press-TV- radio combination does not quite cut it when it comes to advertising and brand building. Especially since we hail from the fashion industry, it is imperative that our communications are visual, while also prompting and yielding optimum customer engagement. We are making strides on Facebook and Fortunagobal has partnered with us in creating the Fashion Bugmobile App, just in time along with the smartphone boom here in Sri Lanka. We are the very first Fashion Retailer to launch an interactive interface such as this in Sri Lanka. Currently, more than 3,500 of our customers are connected with us via the app where they get daily updates on new arrivals and our promotions. The customer friendly layout does not intimidate the new smart-phone users. The store locater is also a regular favourite amongst our customers. The number of downloads are growing daily and we are looking forward to further innovations and enhancements from our trusted developers.”
Fortunaglobal is a leading technology based company in Sri Lanka, who is specialized in mobile technologies, software solutions and consultancy services. In 2011, Fortunaglobal won a Gold Award at the e-Swabhimani awards in the mobile category for the media App suite. In 2012, Fortunaglobal was recognised at the National Best Quality Software Awards (NBQSA), winning two awards for their media App suite and also middle-wear Financial Solution, according to a press release.
Source: Daily News