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Sri Lanka Shortlisted for Off-shoring Destination of the Year Award by the NOA (UK)

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National Association for Outsourcing (NOA) has shortlisted Sri Lanka for its Offshoring Destination of the Year Award. This award is to be delivered during its prestigious award ceremony – The National Outsourcing Association Awards (NOAAs) 2013. The NOAAs is the only award ceremony dedicated to the UK outsourcing sector and takes place on Thursday 24th October 2013 at the Park Plaza Riverbank in London.

Commenting on the NOAAs 2013, National Outsourcing Association Director, Kerry Hallard said:
“2013 is a monumental year for the NOAAs, as it’s our 10th Anniversary, and yet again we have seen a growing number of submissions – all of outstanding quality. The shortlist truly represents the best of the best in outsourcing, and I am extremely proud to see that so many organizations clearly value the positive association of participation.”

Expressing his views on Sri Lanka’s Short listing for this year’s NOAAs in the Offshoring Destination of the Year Category ,SLASSCOM Chairman Madu Ratnayake stated that” Sri Lanka offers a unique advantage for UK and EU companies, especially for software product engineering and accounting outsourcing. Early movers have been able to generate significant competitive advantage for their business in Sri Lanka. We now see many UK and UK companies are setting up their operations in Sri Lanka to take advantage of the synergies. The NOA shorting of Sri Lanka among the top 3 counties is a great testament to the value Sri Lanka offers for UK/EU companies and we look forward to the growth of the thriving UK/Sri Lanka partnership”.

Ranked among the Top 25 Global Outsourcing destinations by AT Kearney and among the Top 20 Emerging Cities by Global Services, Magazine, the Sri Lankan environment is highly conducive for allowing global enterprises to enjoy premium access to a high quality talent pool for small to medium scale engagements whilst establishing high-in-demand niche competency centers. Sri Lanka acts as an off-shore development centre and joint venture development centre to several Fortune 500 companies and industry leaders from the North American continent, Great Britain, Australia, Sweden, Norway, and Japan.

Foreign entities that have invested in Sri Lanka have already begun to tap the local talent; HSBC, Industrial & Financial Systems (IFS), Amba Research, RR Donnelley, WNS,Virtusa, Pearson,Valista, Millennium Information Technology (owned by London Stock Exchange), and Innodata Isogen are overseas investors that have become firm believers. However, there are also over 300 other Local IT companies such as Informatics, hSenid, John Keells, DMS that also operate within a fiercely competitive environment. Among Globally recognized customers of Sri Lankan ICT products and services are names such as JP Morgan, Google, Microsoft, Qatar Airways and Emirates.

About NOA:

The NOA operates as a not-for-profit trade association and aims to promote best practices in outsourcing, lobbying government and regulators, and provide research and information to companies and managers using outsourcing. Now in its tenth year, and firmly established as the awards all outsourcers want to win, the NOA Awards recognizes the success of an organisation’s outsourcing projects and contracts.

About SLASSCOM:

SLASSCOM acts as a catalyst of growth of the Sri Lankan IT and BPO industry by facilitating trade and business, propagation of education and employment, encouragement of research and innovation, and by supporting the creation of a progressive national policy framework.

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