Around an year ago, Dialog Axiata PLC, Sri Lanka’s largest and leading telecommunication service provider, took a bold step with the launch of their own “Dialog branded” smartphones to the local market. The Dialog i-series as it was known, offered smartphones running Android OS at less than Rs.9000. Decent hardware offerings and competitive pricing made the devices popular around the country. This led Dialog to launch an upgraded K-series later that year.
Meanwhile, Dialog also became the the first operator in Sri Lanka to introduce 4G LTE for mobile devices, last year. Mobile LTE brought unprecedented high speed internet on smartphones at affordable prices. On the other hand, it also had hardware limitations since subscribers needed to have 4G enabled smartphones, that cost a fortune in Sri Lankan market. To overcome this limitation, and as part of expanding their self-branded device line-up, Dialog has launched Dialog Q 143L – an affordable 4G enabled smartphone to the Sri Lankan market. This Android powered device has been priced at Rs.34,990. Dialog also offers free voice, SMS and data bundles along with the device for a limited period of time. Dialog also offers credit card payment plans to their customers who want to purchase this device. And yes, the device is network locked for Dialog.
This Android powered device has been priced at Rs.34,990.
We were lucky enough to try out the device at the time of launch. I have been playing with the device for a while now and even took the risk to use it as my daily driver for few days.
Inside the Box
The device comes in a simple packaging. Inside the package, you get a wall adapter, a USB cable that can be used for charging and data transfer, and a standard headset along with the device itself and a battery. For a detailed look, check out our exclusive un-boxing video below:
Hardware Specifications and Design
The Dialog Q143L can be considered as a mid-range device, considering the specifications and price. The device is manufactured by ZTE, which holds a huge market share in many Asian countries along with competitor Huawei. To be more specific, Dialog Q 143L is a re-branded version of ZTE Grand X LTE T82, which was originally released during the latter part of 2012. True, the original hardware is pretty old for 2014, but it still manages to stack up well against the mid range offerings available today.
The Dialog Q143L packs a 1.5 GHz Dual Core Qualcomm MSM8960 Snapdragon chipset powered by ARMv7 processor, a power efficient model in the market. The device has 1GB of RAM along with 4GB of internal storage. If that sounds underwhelming, note that it supports upto 32GB of external storage support via a microSD card and thankfully the device comes with a 4GB microSD card preinstalled. I did not encounter any issues related to internal storage during my temporary usage. But I do think installing large games and apps might pose an issue if you are a heavy user, and specially if the apps cannot be moved to external storage. The Q143L sports a 4.3 inch qHD screen (540 x 960 pixels) with around 256 ppi of pixel density. The screen looks crisp. I did not encounter any specific issue while browsing or playing games. The device measures 130.9 x 65 x 11.2 mm and weighs around 150 grams. The device does feel a bit bulky once the battery is inserted. I did feel the difference since my current device weighs around 20 grams less than Q143L.
But I do think installing large games and apps might pose an issue if you are a heavy user, and specially if the apps cannot be moved to external storage
The front display looks plain, except for the speaker grill on top. There are no physical buttons on the front. The nexus-style onscreen buttons appear only when the device is unlocked. The silver-outline gives the device a premium look. The device does not feel cheap on hand. The overall design is compact, and well suits one handed usage. The rear of the device has a textured finish which provides a good grip. It also has a little hump at the bottom edge, which reminds me of the Galaxy Nexus. Another notable addition is a rear flap next to the camera, which, once opened, reveals the external antenna connector. Even though we rarely see this on devices these days, it can be useful if you are planning to use the device as a 4G hotspot and require steady coverage.
Dialog Q143L is equipped with an 8MP camera with autofocus capabilities and an LED flash. It is also capable of recording 1080p videos. There’s nothing extraordinary here. But 8MP is the best offering on a mid-range device. It more than enough for the daily Instagramming needs one might have. But I must admit, I am not a fan of the camera interface. It takes up almost half of the screen thereby limiting the viewfinder area. The camera software does not have anything special to offer either. The device also has a 1.3 MP front facing camera which can be used with video calling apps.
The device is powered by a 1900 mAh removable battery which is one of the positive aspects of the device. The device has been optimized well that it easily managed to last more than one day of average use, with 4G data switched on almost all the time.
Connectivity: LTE for the win!
If you are not aware, Dialog offers it’s mobile LTE connectivity on 1800 MHz band.
The connectivity options are what make this device stand out from the rest and make it worth the buck. Apart from supporting, the usual 2G, 3G and even DC-HSDPA (dual carrier) the Q143L provides support to 1800 MHz and 2600 MHz LTE bands on category 3, which means download speeds upto 100 MBPs. If you are not aware, Dialog offers it’s mobile LTE connectivity on 1800 MHz band.
The OS: Outdated but doesn’t disappoint.
The Dialog Q143L runs on Android 4.0.4 aka Ice Cream Sandwich. In my opinion, this is the only notable area (apart from internal storage) where I would have loved improvement. The reason is that the OS is pretty outdated for 2014, even though there are large number of devices still running ICS. But since ICS is visually similar to Jelly Bean, you will not need to worry much. It also offers support to almost all the latest apps in Google Play. Google recently released Android 4.4, aka Kitkat, a much smoother and updated version. Notable part of KitKat is that it is designed in a way to run smoothly even on low end devices with standard hardware configurations. I do feel Dialog should consider providing an OS update to KitKat on Q143L which will definitely improve the quality of the device.
Since this is a Dialog branded device, Dialog has added their personalized booting animations to the device. Dialog Q143L also comes pre-installed with many Dialog branded apps including D-App, MyTV, Star Points App and My Traveller App. It also has SETT browser, which supports browsing local language websites, pre installed. It is specially useful since Android ICS does not offer full support to local language font rendering. Overall experience feels smooth since there is no noticeable visual changes done to the default look of Android (unlike Samsung or HTC devices). The UI almost feels like that of a Nexus device. Other little additions are the unlocking pattern/animation and the shortcut options available on the home screen when you swipe the unlock icon. It is enabled through the Mi-EasyAccess app that comes pre installed.
The overall performance is good. The device feels snappy. I did not face any issue in running most apps. Those who love to play games on their phones need not to worry too. Dialog Q143L is powerful enough to run most of the games, including the ones with heavy visual effects. But when running heavy apps, I did feel a slight lag. It is rather common in any device of this specs in my opinion. I do feel this can be overcome with a software update. I also ran some benchmarks tests on the device. The Q143L scored 10879 on AnTuTu Benchmark; slightly higher than galaxy S2. It also scored 1633 on PassMark performance Test. In this case slightly lower than Galaxy Nexus. On Quadrant Standard, the Q143L performed better much better than Galaxy Nexus and got a score of 4577. On CF-Bench, the CPU and memory benchmark tool, the Dialog Q143L once again scored better than Galaxy S2 with a score of 11727. Even though the benchmark scores are affected by various factors, the Q143L gave some consistant results mostly in the range of galaxy S2 and Galaxy Nexus, two extremely popular Android devices.
So how does the Dialog Q143L stack up against the competition in the current market? Is it really worth spending 35K on this 4G enabled smartphone? As I mentioned earlier, the options available for 4G enabled devices in Sri Lankan market is very limited, specially when it comes to affordability. So the Digit team did some market research and came up with a head to head comparison of the cheapest 4G LTE enabled handsets in the Sri Lankan market. There are two types of offerings in the local market. One is from the authorized dealer of a certain brand. The dealer provides the warranty and after-sales service. Prices are standardized by dealers for the local market. Usually smartphones sold through Sri Lankan mobile service providers also come through these authorized dealers. Apart from dealers, there are mobile phone shops that import the devices directly and sell it locally. The warranty and service is provided by the respective shops.
The difference I am trying to highlight is the price. In the local market the authorized dealer prices are usually very high compared to prices at mobile phone shops in places like Liberty Plaza. Also availability of certain variants/ models of the smartphones also differs between authorized dealers and non-dealers. Taking all this into account we came up with the following chart.
Note that there is a wide gap between price ranges. For example the cheapest of the list, LTE enabled Galaxy Ace 3 variant was available only at selected shops. (Not with authorized dealer). The closest competition to Dialog Q143L in terms of price were, Xperia V and Lumia 820. But then again their prices from authorized dealers were clearly higher than that of Q143L. Overall, considering the warranty, after sales services and the additional benefits, I feel Dialog Q143L can be considered as the most affordable 4G LTE enabled smartphone in the Sri Lankan market. This is specially applicable if you are a Dialog customer.
Q143L is a mid range Android device targeted at Dialog customers who want an affordable device to experience the high speed internet offering. In other words, Dialog has tried to bridge the gap between high end specs (LTE) and affordability, with the Q143L. It is a welcoming move. It is also a bold step taken by a Sri Lankan service provider to launch their own branded device which may lead to them launching latest devices with affordable contract plans like in many other countries. Looking at the specs and network limitations, the Q143L may not be for the expert users who like more customization. It is rather suitable for new users looking to convert to Android from other platforms (like Blackberry) or users who want to try a smartphone for the first time. The LTE connectivity is definitely the winning point of the device while the OS and internal storage could have been better.