Yes, you read the title correctly. For the first time in history, global smartphone market has shipped over one billion units in a single year. International Data Corporation in their Worldwide Quarterly Mobile Phone Tracker report states that vendors shipped a total of 1,004.2 million smartphones worldwide. That is a staggering 38.4% increase from the 725.3 million units in 2012.
Ramon Llamas, Research Manager with IDC’s Mobile Phone team says ”The sheer volume and strong growth attest to the smartphone’s continued popularity in 2013. Total smartphone shipments reached 494.4 million units worldwide in 2011, and doubling that volume in just two years demonstrates strong end-user demand and vendor strategies to highlight smartphones.”
The premier vendors have, as anticipated earlier have performed well during the last year. Samsung ended the quarter the same way it began the year: as the clear leader in worldwide smartphone shipments. Apple posted record shipment volume during the last quarter of 2013, driven primarily by the addition of multiple countries offering the iPhone 5S and 5C, and sustained demand from its initial markets that saw these models launch at the end of 3Q13. Huawei maintained its number three position worldwide, attained the highest year-on-year increase among the leading vendors. Lenovo, despite having no presence in North America nor Western Europe, finished the quarter in the number four position. LG though, finished just behind Lenovo and edged out ZTE for the number five position, with just five million units separating the two companies.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.
Source : Business Wire