W.G.T. Fernando is currently a freelance writer and Managing Director of Gihan Book Shop and GTS. Gihan is a former lecturer at the University of Moratuwa, Sri Lanka. He began his education at Thurstan College before going to Wycherley International School. Afterwards, he was selected into the University of Liverpool in the UK. He graduated with Honors in Computer Science. During his time in the UK, he has worked as an analyst for a Regeneration company (Innercity solutions) working on numerous projects focused on improving the standard of living in the Liverpool community.He worked as an IT consultant for an engineering company (Grand Engineering) to produce an efficient user-friendly electronic system for manipulating client contacts. He also had the opportunity to hold the post of 'Hall Tutor' and 'Network Assistant' at the University of Liverpool. He successfully completed an MSc in Advanced Software Engineering at Kings College, University of London.

Socialnomics (by Erik Qualman) – The review

06/30/2010 5:42 am By W.G.T. Fernando | Articles: 56

Erik Qualman is a very passionate individual who has been involved in online marketing for over 15 years now. His latest book ‘Socialnomics’ is in essence a timely book and a must read for anyone that has not taken advantage of using social media to leverage in the business field.

Even with his busy schedule, he makes sure he practices what he preachers. After getting hold of his book, whenever I wrote to him on twitter (@equalman), he would always send me a reply and that shows a man with dedication and an understanding in the social media field.

So onto his book which is a pretty easy read, first thing I noticed while doing a speed-read was the methodical way in which he has a summary at the end of each chapter. This book is a fun read and also one where we can learn some tips on improving our ways in which we use social media. So having a ‘key points’ summary really adds value to this book.

The first chapter gives us the importance of going from ‘word of mouth to world of mouth’. I like his subtitle on page 9 where he says ‘we no longer search for the news-it finds us’. Five years back I wouldn’t agree with that but how things have changed.

Up till recently, Google has been the number one site that people visit but it has been overshadowed by Facebook who topped Google in most viewed sites! Facebook has shown that we don’t have to go searching for the news, the news will come to us with one update from a friend or source. Twitter is a similar tool and having a well planned twitter account with lists can really help filter out the noise from the information that we really need to hear.

This is clearly stated on page 11 where Erik says

‘We have shifted from a world where the information and news was held by a few and distributed to millions, to a world where the information is held by millions and distributed to a few (niche markets)’.

I can’t agree more on this. We encourage full access to our content at diGIT magazine and that is the message that Erik portraits by mentioning that to effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable. We have twitter widgets where people can send a re-tweet about any article that we have and we have learnt something from this book.

He concludes his first chapter by giving a good example about how an idea was sparked and turned into reality and how a business was started without any big marketing plans. What an effect social media tools can do to businesses now and in the future. It’s high time the marketing degrees have one or more courses on the importance of social media. This book could be a recommended reading too!

Chapter two is somewhat short and in gives examples in which big businesses can put that personal touch and control if there is any bad publicity going on. With a simple key word search, a company can check what people are talking inside social networks. The good thing is that something can be done to prevent the bad publicity from increasing. After all, if there is a problem, there is most likely a solution for it. Even in Sri Lanka, we now see big companies like ‘Dialog Axiata’ (@dialogtelekom) getting into the social media field and getting in touch with its customers.

Chapter three says ‘Braggodocian behavior’! What in the world is that all about? Well its simple, it’s all about me, me, me. When on twitter, we want to brag about the cool things we do, we don’t generally tell about the dull day-to-day activities (well there are some who do!). Remember the explosion of ‘reality tv’? Well, things have diminished in that aspect because people are actually living their own lives rather than watching others. Stunning statement to make and something for the tv networks to look into. Moving one step further from emails is the use of social media tools. We used to meet friends after a long time and say ‘long time no see, what have you been upto?’. But now, when we do actually meet them in person, we continue a conversation we had on Facebook or Skype and say ‘so how many more hits has the new game you just launched…’ etc.. Social media has truly changed the way we have conversations online and offline!

So go and grab this book to see what else he has in store for tips and success (I was also fascinated about his vision for online voting becoming a reality as mentioned in chapter 4) on the social media front. As stated on the summary, it’s all about a people-driven economy. Whether you are a businessperson or a high school student, social media transforms the way you live and do business.

You can contact Erik directly via twitter @equalman.

You can get a copy of ‘Socialnomics’ via the following link:

Socialnomics: How Social Media Transforms the Way We Live and Do Business


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