Rapid Mobile Application Development Platform introduced

With the saturating consumption of Mobile Services and the dynamism of the channel, Mobile Content and Applications have become a global phenomenon over the past few years and with rapidly rising Mobile Penetration levels in South-Asia, the region has fast-tracked itself in adopting innovative value added services in the form of mobile content and applications converging Information, Communication & Entertainment.

hSenid Mobile, a multi-national Mobile Software Infrastructure company along with Etisalat, one of Sri-Lanka’s most innovative telecom providers are proud to be associated with the launch of AppZone.lk, a platform for Mobile Content and Application Development. The official Launch of the platform was held at the mBillionth South Asia 2010 Conference in June which was organized by ICTA (Information and Communication Technology Agency) Sri Lanka.

With the saturating consumption of Mobile Services and the dynamism of the channel, Mobile Content and Applications have become a global phenomenon over the past few years and with rapidly rising Mobile Penetration levels in South-Asia, the region has fast-tracked itself in adopting innovative value added services in the form of mobile content and applications converging Information, Communication & Entertainment.

The portal ensures application developers face no obligations in having to possess knowledge on complex Telco specific Protocols and testing requirements instead to have their focus solely on fast-tracking their application development to implementation with the business model paving the way for a new breed of entrepreneurs in the mould of an exciting pool of Mobile Software Developers in Sri-Lanka.

‘APP ZONE.LK,’ the first application store launched in Sri Lanka by a network operator. This will allow consumers to browse and download from a versatile variety of applications, accessible to all Etisalat subscribers and compatible with all handsets.

The criterion is simple; innovative, tech savvy and an application that you think will be sought after by any segment of your mobile audience. The process is simpler; visit the hSenid-Etisalat Mobile App Forum powered by hSenid Mobile, utilize the development kits provided to enhance your application, test it with the simulators provided and submit it for approval and commercialization. But the returns are more than simple; the opportunity to share your application nationally and internationally, the chance to build a reputation for yourself as a stellar software developer and most importantly a significant share of the revenue your application attracts.

hSenid Mobile, a company that thrives on designing Telco Platforms enabling the convenient development, deployment and commercialization of Mobile Applications across the globe, believes that the Mobile Channel is capable of serving hundreds of millions of South Asians previously locked out of the digital movement with a range of locally customized services by its own developers with an architecture that comfortably accommodates the members of the eco-system such as the Network Operators and application developers themselves in serving mobile subscribers with simple SMS to smart phone and enterprise applications.

hSenid Mobile CEO Dinesh B. Saparamadu saying “We are excited about the launch of the AppZone.LK and we expect this to be a great step forward in creating a vibrant Mobile Developer community in Sri-Lanka and that it is significant that an application platform of this calibre is to be launched in Sri Lanka at a time when a variety of useful content are being speedily created world-wide for the mobile phone. He emphasised that hSenid Mobile has always taken a strategic interest in providing creative technological solutions and is actively contributing to this event because it serves an important national and an international need.”

Etisalat CEO, Dumindra Ratnayaka agreed that most of today’s highly penetrated value added services are offered on mobile applications, therefore creating immense potential for applications ranging from very simple to complex ones. “We strongly believe that application development should be promoted by opening the door to anyone interested in that sphere. This is the first step in taking Sri Lanka to the global mobile application development stage.”

It is at this juncture that Sri-Lanka is set to embrace a technical infrastructure that is conducive to simplified Mobile application development paving the way for budding Sri-Lankan software developers to experience rapid deployment and commercialization of their Mobile applications with utmost ease. The AppZone.LK ensures application developers face no obligations in having to possess knowledge on complex Telco specific Protocols and testing requirements instead to have their focus solely on fast-tracking their application development to implementation with the business model paving the way for a new breed of entrepreneurs in the mould of an exciting pool of Mobile Software Developers in Sri-Lanka.

Therefore if you think you have a cool idea which can be implemented in a Mobile phone, you should visit www.AppZone.lk and register yourself as a developer and use the resources available to develop your application. You can also join the FaceBook group “AppZone.lk - hSenid - Etisalat Mobile App Store” and even follow us on Twitter “twitter.com/appzonelk”. Also there will be workshops happening throughout the island covering all the universities and academic institutions and if you are interested in arranging a session in your university/ institution please send an email to support@appzone.lk

 
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