Google for Entrepreneurs Week is an annual week celebrating entrepreneurs and the anniversary of the Google for Entrepreneurs team.
This is scheduled to begin on 30th September 2013 and will be going on till 4th of October 2013 at Park Street Mews and Sri Lanka Foundation Institute.
Day 1 Live Blog - http://digit.lk/live-blog-google-for-entrepreneur-week-sri-lanka-day-1/
And with this QnA session with Mr. Mario and Ms. Dinusha, it is the end of #GFEWSL Day 2.
Good Night folks. This is the digit.lk team, signing off.
” As a start-up company, at what time do you stop marketing and produce the product?”
“In this case, you have to build it since the first day itself. You are the parent of the company, only you will know the particular time when to do it.”
And Mr. Mario concludes his session and its the QnA time.
“When is the right to let go of a customer?”
” It comes back with CBA (customer benefit analysis), Keep in mind about the Customer Life Time Value as well, he might be a nuisance right now, but in the future he can be a potential customer. Think about the long run.”
Use the power of “Word of Mouth.” Don’t underestimate the power of it.
“Be bold, and act now, nothing GREAT was ever achieved by sitting still and wishing.” NO RISK, NO RETURN.
Social Media Presence does count. Content is what sells. Optimize it to enhance your performance.
Participate at Social Events. Network with each other. You may find some opportunities.
“People give business to the people they like.” – Mario.
Mr. Mario speaks about Customer Life Time Value and Carl Huels, with examples.
You have to be seen. Where its an opportunity, embrace it.
“Don’t cut where it hurts. Cut where it doesn’t matter.”
Identify few customers and focus on them thoroughly.
Its is important to sell products but it is also important to be a good marketers.
Don’t spend on wasteful advertising.Do focused promotions.
You should have USP (Unique Selling Point) and offer a differentiated product. – Mario.
“Delight” is giving a bit more.
“Think through your brand well, make sense to target market, have a logic behind brand.”
Concentrate on building long term relationships with your customer.
Even your competitor will satisfy. You should delight your customers and make them your referral points.
“Don’t bite the amount which you cannot chew. ”
Even if he is your best buddy, doesn’t mean that he is going to be a good business partner. Select a small group of customers to focus on initially.
“Anticipating and satisfying customers requirements profitably in an ethical manner.” – CIM UK
Entrepreneurs get carried away with some good ideas.
Essential Requirements of Marketing
Since Mario likes it to be a interactive session, he gets off the stage and asks some questions the crowd.
Mario Fonseka takes the microphone. “Entrepreneurial Marketing” is the topic he is about to talk on.
Ice Breaker Session.
And with answering those questions , Dinusha gets off the stage.
“As a matter of precaution , you should carry out a search looking for that is your idea, design (IP) or a mark has been registered or not”
Explain “Why it is important to register your Intellectual Property” .Dinusha steps onto QnA session.
“What is the procedure if someone else from another country uses a part or the whole thing from our registered IP?”
“I think registering IP should be recognized Globally where no one would be harmed.”
“Layout Design of Integrated Circuits ” is a new kind of Intellectual Property and we haven’t seen any of this kind to be registered. The protection is for 10 years.
Rights of a registered owner of a trademark
-You can use the mark
-Can assign or transfer the registration
-To include license contract
You can follow the live stream of this event from this link here –> http://live.nenasa.dialog.lk/stream1.html
A trademark is a distinctive sign which identifies certain goods or services as those produced or provided by a specific person or enterprise.
A trademark is registered if it is admissible. By third party rights, a mark becomes inadmissible.
The Director General may refuse the registration if it conflicts or doesn’t meet the required needs.
Right to a patent shall belong to its creator. The earliest filling date is prioritized and is given the patent than the second claimer.
It is important that much as you be innovative, to safe guard your innovation. A patent application or a patent may be assigned or transmitted.
Application should be submitted to Director General. An paptent shall expire after 20 years from the date of its registration. unlike other Intellectual Properties, a patent requires an annual fee.
A patent is an exclusive right granted for an invention, which is a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem. In order to be patentable, the invention must fulfill certain conditions.
The methods cannot be patented.
Industrial Design will expire in 5 years of time since the day of its registration. You can renew or extend it by more 10 years, altogether 15 years.
Without the owners consent, if you stock the Design itself, you are open to imprisonment. Owner himself can change the ownership to someone else or give the authority to use it on his behalf for a certain period of time.
If you wish to claim ownership of your design, you should consider adding it in the agreement if you are willing to sell your design.
An industrial design should be registered in Sri Lanka by making an application to the Director of General at IP department.
Ms. Dinusha talks about Industrial Design and how its an Intellectual Property .
The owner or its successor in title is its creator. The first one who registers in the eye of law is considered as the creator.
There are two types of copyrights.
1. Economic Copyrights
2. Moral Copyrights
Dinusha shares a quote
“Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.” – WIPO
Forms of Intellectual Property
Dinusha MIrihana (Attorney at law) is taking the stage and she will be talking on ‘Intellectual Property Law.”
Official hash-tag for the event is #GFEWSL ‘Google for Entrepreneurs Week Sri Lanka.’
Peeps are asked to settle with their food, so that the event can start off.
They will start the event in about 5 minutes if time.
We are here to cover the second day of the #GFEWSL Google for entrepreneurs week Sri Lanka. The crowd is coming in and event may kick off any moment.