Fortunaglobal and retail fashion power house Fashion Bug have launched a first of its kind in Sri Lanka – a multi channel iPhone and android app. The multi-functional app brings the entire gamut of app development to the proverbial fashion runway, with customers being able to browse Fashion Bug catalogues which are continuously linked and updated to all their outlets islandwide.
Fortunaglobal CEO, Suren Kohombange said, “We’re excited at the endless opportunities this app opens up for Fashion Bug. This sort of app is what users expect from a retailer’s mobile presence nowadays. The in-store crossover features and customer-appropriate feature-set, also means that Fashion Bug could genuinely interact with their customers. This seamless collaboration between lifestyle and retail experiences had presented Fortunaglobal with the ideal platform to propel the launch of this app without interfering with the existing operating structure of Fashion Bug.
The content is peppered with an innovative sliding image function, a state-of-the-art interface and glossy photos, which permits users to immerse themselves in each trend through a rich mix of content. A unique selling point of the app is that it allows users to easily track the location of the branches with the inbuilt GPS facility, an interactive feature that really sets it apart from regular app.”
Using Fortunaglobal’s expertise in delivering market-leading apps, Fashion Bug worked closely with Fortunaglobal to deliver an app which is also equipped with “Push Notifications,” where users could get promotional details and sale notifications to their devices without even opening the app.
Fashion Bug Asia (Pvt) Ltd., Director, Shabier Subian, added, “In an age of smart technology and social media, the text book advertising and the typical press-TV- radio combination does not quite cut it when it comes to advertising and brand building. Especially since we hail from the fashion industry, it is imperative that our communications are visual, while also prompting and yielding optimum customer engagement. We are making strides on Facebook and Fortunagobal has partnered with us in creating the Fashion Bugmobile App, just in time along with the smartphone boom here in Sri Lanka. We are the very first Fashion Retailer to launch an interactive interface such as this in Sri Lanka. Currently, more than 3,500 of our customers are connected with us via the app where they get daily updates on new arrivals and our promotions. The customer friendly layout does not intimidate the new smart-phone users. The store locater is also a regular favourite amongst our customers. The number of downloads are growing daily and we are looking forward to further innovations and enhancements from our trusted developers.”
Fortunaglobal is a leading technology based company in Sri Lanka, who is specialized in mobile technologies, software solutions and consultancy services. In 2011, Fortunaglobal won a Gold Award at the e-Swabhimani awards in the mobile category for the media App suite. In 2012, Fortunaglobal was recognised at the National Best Quality Software Awards (NBQSA), winning two awards for their media App suite and also middle-wear Financial Solution, according to a press release.
Source: Daily News