Fast Evolution of the Social Web


    People, as individuals, aren’t blogging as much as they did once. Is Twitter to blame for this? Companies still communicate important things through their blogs but lately there has been a Twitter adoption avalanche, even by companies. Sure, Twitter is growing incredibly fast – but what does this mean for other services, like, for example, Blogger (which recently turned 10 years old)? Is micro-blogging stealing buzz away from normal blogging a general trend? Thoughts that are normally too ‘unimportant’ to find their way to the blogging interface find their way to Twitter a lot more easily, especially with an explosion of various Twitter clients. This also taps into the power of mobile, since it’s probably easier to tweet on a phone than to blog on a phone.


    Another change is the fact that Digg is getting less exposure, or at least that is the general perception. Once, Digg links were flooding chat windows, but a lot of that is now ‘stolen’ by Facebook and Google Reader which implemented ‘Like’ and sharing features. These 2 also attempt to ‘digg’ into Twitter, by emphasizing with their UI experience a big text box in which you can write your ‘status’. Sometimes the plethora of features is bothering though, maybe evidence of attempts to imitate what’s working for competitors… Hybrid services are also beginning to appear (e.g. Tumblr) and, with more and more social networks and communication platforms, integration is gaining ground as well (e.g. FriendFeed, Brizzly).


    If we were to make an evaluation of the future of services strictly based on intrinsically added value, Google seems to always be the best in search, despite the fact that new engines like Bing or Wolfram Alpha gain popularity as well. Microsoft always seems to be the best in offline operating systems, at least based on usage figures, just as Google is already tapping into the online system area, which isn’t seriously implemented by anyone at this point. A lot of entities want Twitter to introduce monetization – in this direction, interactive solutions, such as tweeting through Amazon Associates, already exist. Facebook already appears to have won the social networking monopoly; furthermore it will start tweaking its privacy system to a more suitable, modern behavior. Google Reader is steadily following its own trend to become the top feed reader, but it’s actually the sharing platform that’s one of the most appreciated features. However, it’s not only the technological configuration that shows dynamism, but also the financial part, the possibility that some of the actors will acquire others being very high, especially in an era of ‘startups’ =]

    Until then, a fact is certain – an international language does exist, and it contains at least these 3 symbols:



    Teo is a software engineer from Romania, he works at Atoss developing a workforce management product. He is a former Google API Guru and Google Desktop 'Hall of Fame' developer.


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