Etisalat Lanka, the leading mobile telecommunication service provider, expanded its flagship store network by adding two new flagship stores at Ja-Ela and Negombo towns simultaneously.
The Ja-Ela flagship store was opened at the popular K-Zone shopping complex while the Negombo flagship store is a revamped and upgraded existing sales and service access point. This expansion is part of its first phase in of the flagship store project where existing sales and service access points are upgraded, thereby increasing the number of touch points for customers to access Etisalat services in Colombo and suburbs.
A host of activities were organised and offers given to customers who stepped into the new flagship stores. These included a mobile broadband dongle offer, an Apple iPhone promotion, a Wi-Fi router promotion where the deposit was waived off for the Family Package as well as a Facebook photo sharing activity.
Speaking about the flagship store concept, Etisalat Lanka Chief Commercial Officer Robert Lee stated: “The Etisalat flagship store is a unique concept that we came up with in order for customers to experience our innovative products and services first hand. We are the first to introduce such a concept as we believe that it gives our customers the ideal opportunity to try out the latest technologies in the fast-changing world of mobile communications. Under Etisalat’s expansion plan, our target to end 2013 is by having a total of 50 flagship stores across the island. This will be made possible by converting existing dealer points to flagship stores. Additionally we will take all steps to standardise customer experience, service standards and product offering at all our customer touch points.”
The store’s ambience and innovative products would help to provide an enhanced customer experience and each flagship store will host Etisalat’s signature Android Forums, where in-depth sessions on the Android operating system and capabilities are showcased to the public.
Commenting on the launch of the latest two flagship stores, Etisalat Lanka Chief Sales Officer Sanjeewa Samarasinghe said: “Etisalat flagship stores provide our customers a ‘one-stop-shop’ for all their mobile communication needs. They also get the chance to touch and feel products offered by Etisalat. Our highly-trained sales and customer service staff are readily available to assist customers to ensure they are equipped with the right knowledge/information prior to purchasing the product or service.”
He added that Etisalat is a global brand and that this concept will enable the company to standardise the Group’s world class services and offer convenience, introduce innovative products to customers.
The Etisalat flagship stores features an Experience Centre displaying cutting-edge products aimed at enhancing lifestyles and empowering individual mobile communication needs. The flagship store allows customers to experience these products first-hand with useful insights from trained customer services personnel. The store also includes a Customer Care Point where products and services can be purchased as well as a Billing Centre where bill payments can be made.