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The highly anticipated annual gathering of Sri Lankan Tweeps, more famously known as TweetupSL is scheduled to be held on 07th December at the Mercantile Cricket Association (@MCA_SriLanka). This year marks the fourth TweetupSL and every year we have seen the number of local tweeps participating increase exponentially.

The official TweetupSL Twitter handle (@TweetupSL) broke out the good news in a famous tweet (gave out a ‘false’ tease prior to this, we must also stress).

There! Finally the date is fixed and the organizing team is working extremely hard to give everyone a memorable experience this time around with TweetupSL 4. Reliable resources have guaranteed that this year too, participants are in for a world of fun and joy. But tweeps as well as the organizing committee will be missing one key component this year though. The warm, inspiring presence of late Mr. Sarath Sathiamoorthy will be heavily missed. His contributions over the last three years to make this event what it is today, is well know and appreciated by everyone, everywhere.

diGIT is extremely proud to be the online media partner for TweetupSL 4. We pushed a celebratory tweet few hours back to share the wonderful news.

Keep tuned in with us and we will keep you up to date with the latest happenings related to this massive, fun filled event. (Thanks Nazly for the feature image from TweetupSL 3)

Our earlier article( on 18th July) about the preparations can be found here and to find out more about ‘The TweetupSL Book’ follow this link.

The very first TweetupSL back in 2010 is captured in a nutshell in this article. TweetupSL 2 is summerized here.


The Sri Lanka Press Institute in collaboration with WAN-IFRA will be
conducting a workshop on “Writing for Digital Media” at its premises on the
29th and 30th of October 2013.

This course explains how writing for the web is different from print medium
and the factors which need to be considered when writing for the web. This
workshop focuses on hypermedia methods of information design for the
digital medium.
Internet users perceive information in a different, nonlinear way. Web
users skim content, they ignore details to read content faster, they even
modify left-right viewing habits in order to drill down more quickly.

The participants will become familiar with the most important steps in
constructing a web story and the style of writing that is required for
writing for new media. The training will also explain how to tap the social
media for new ideas, for obtaining information and promoting their content.

This program is designed for Reporters or journalists, Sub Editor, Editors
and Online Editors,  New Media Editors,  Social Media Editors,  Digital
media managers and Online content creators.




For more info about this event, click here.

In a quest to scale and better tap into real-time sentiment and mobile targeting, Twitter has gone on an acquisition spree with the purchase of Trendrr, a social-TV analytics company, as well as MoPub, the world’s largest mobile ad exchange. Both moves solidify Twitter’s desire to bring together and own, particularly vis-à-vis Facebook, three key spaces: TV and online multi-screening, mobile, and programmatic buying.

Today, many advertisers use Twitter to support their TV ads and as a consequence the social network has been developing its analytics platform to help. Twitter also added a TV slant on its targeting when earlier this summer it rolled out a TV Ad Targeting in the US. This product allows advertisers to target their ads towards users who are likely to have seen the shows where their ads ran based on what individuals have tweeted or the hashtags they have used.

The acquisition of Trendrr adds two key products to Twitter’s stable: Trendrr.TV and Curatorr. Trendrr.TV provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. Curatorr allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets. These tweets can then be re-tweeted by a TV show’s Twitter account or show up on air during a live show that includes Twitter conversations as part of their show format.

With these two key products, the ability to now insert MoPubs technology into the equation becomes even more powerful; according to Twitter “they plan to use MoPub’s technology to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys.”
As Twitter points out in the release “The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies.”

These recent acquisitions actually compliment a third major trend occurring with TV and mobile which is two screen viewing and conversations, especially around live events. The ability to track and target real-time messages to relevant users more accurately is being reinforced with these acquisitions.
Finally, there is widespread speculation of a forthcoming Twitter IPO next year; these acquisitions should further improve its attractiveness to advertisers, and therefore Twitter’s financial performance and profitability.


These acquisitions will not only allow Twitter to offer deeper audience insights and functionality to marketers, networks, publishers and other organizations, it will also bring in-house a competing service. Trendrr was the last independent player in the social TV chatter space; Twitter bought Bluefin Labs in February and Nielsen bought SocialGuide in November. This is all notable as Facebook has been evolving its platform to become more of a contender in the real-time conversation market with the development of new tools like Trending Topics and hashtags. Facebook has also indicated that it’s looking at its association with TV much more closely. Facebook announced in July (coincidentally from the results of a Trendrr research piece) that it has more TV chatter than Twitter just behind “closed doors” due to its users’ ability to restrict access to their content. By absorbing Trendrr, Twitter has not only bolstered their appeal to advertisers, but they have also ensured Facebook have limited options for future acquisitions.


For many users Twitter is the place where real-time conversation happens. This engaged audience and stream of real-time data has attracted advertisers and has started to turn into much needed advertising revenue.
The additional functionality and expertise Twitter gains as result of this acquisition will add to its second screen credentials and give advertisers more tools to better target their consumers across whatever screen they are engaging. No doubt we will see much more development in this TV, social, and mobile intersection.

Source: http://www.dailymirror.lk/tech/digital-media/35252–twitter-goes-on-the-offensive.html

CEO Jeff Weiner wants his company to play a role in “professional identity.” That has implications for Microsoft and Salesforce.

At a tech conference in San Francisco Monday, LinkedIn CEO Jeff Weiner dropped tantalizing hints about the future direction of his company.

He dismissed the notion that the professional network, once known primarily as a site for recruiters and jobseekers, would challenge Microsoft and Salesforce head-on in the market for collaboration tools.

Weiner did say, though, that LinkedIn would show “a greater emphasis on professional identity” and noted that his company is “building tools that let us”—LinkedIn’s own employees—”get more value from our own platform.”

A Détente With Microsoft And Salesforce

Today, LinkedIn is designed for public sharing, and the network has grown enormously by emphasizing the sharing of work-related content.

But Weiner has been talking about the potential for LinkedIn to build tools for internal collaboration since at least 2011. Last year, he revealed that LinkedIn had built such tools—broadly similar to Microsoft’s Yammer or Salesforce’s Chatter, from the way he described them—for its own employees’ use.

So let’s assume those tools will be slow to come—or may simply be armaments held in reserve, to keep Microsoft and Salesforce from trying to venture onto LinkedIn’s turf of public professional identity. (It’s easy to imagine parts of a workforce’s Yammer or Chatter activity getting intentionally published to users outside a company, and thus becoming public representations of an employee’s work persona, in competition with LinkedIn’s profiles.)

A Security Badge For The Web

Barring that, what could LinkedIn do?

As Weiner said at Disrupt, LinkedIn already has the pieces he’s describing. The technological piece that carries LinkedIn’s professional identities across the Internet is a product called Sign In With LinkedIn. Not unlike Facebook Login, this piece of software lets users sign in with a LinkedIn account, rather than create a new account for every website that comes along.

While far less visible than Facebook or Google’s identity efforts, Sign In With LinkedIn has been gaining traction, particularly with recruiting sites, where it’s a natural fit, and business-to-business sites. More mainstream media sites like Business Insider have also included it in their login options.

But it would be far more interesting if LinkedIn started courting the burgeoning sector of Web-based productivity tools.

One big flaw of Yammer and Chatter is that they are designed around company domain names. Inviting anyone who doesn’t have an email that looks like @yourcompany.com is awkward at best in Yammer and impossible in Chatter.

That doesn’t match the new world of work. As Weiner noted, “Jobs are increasingly fragmented.” Some are full-time, some are part-time, some are contract or freelance work. LinkedIn, which maps professional connections inside and outside the walls of a company, could be particularly well suited for authenticating workers in this post-Coase-ian world.

A Host Of Apps For A New World Of Work

It’s not even necessary for LinkedIn to build these apps itself. It could simply be the identity layer that undergirds them. For private sharing, it could identify users—badge them in, as it were, to the virtual buildings where most work happens these days. For public sharing, it could pipe relevant updates to LinkedIn users’ feeds, as apps do on Facebook and Twitter.

To be clear, these are the merest hints we’ve gleaned from Weiner’s comments at Disrupt and over the years. But it’s clear that he’s thinking about what to do with the enormous asset of some 250 million members’ professional identities. The biggest opportunity isn’t in LinkedIn’s app. It’s in an army of LinkedIn apps.

Source : http://readwrite.com/2013/09/10/linkedin-ceo-jeff-weiner-techcrunch-disrupt#awesm=~oh6zTgBUcO7fBx


It’s been exactly two years since the article about #FASL was first written. So much has happened since then: so many stories, events, puns, gossip, cricket and politics all wrapped in different tweets by different kinds of tweeps all making a mark in history in their own individual way.

TweetupSL is going to be celebrated for the 4th time this September (Updated – happening on 7th Dec 2013) as many in the twittersphere would know. That in itself has a history of over 3 years for the Sri Lankan twitter community. And for those who have been on twitter before that, the events that had unfolded have been sweet/bitter memories, forgotten moments, life changing instances that few may know about.

We’ve also had an explosion of businesses popping into Twitter in Sri Lanka in 2011. Many of those stories are also interesting milestones for the Sri Lankan tweeps.

Many of us would now look back at the inception of our twitter journeys and ponder ‘Wasn’t it a bit peculiar to begin with?’, ‘What was life like before I got addicted to twitter?’. Time has indeed passed us by with many an activities with the online community, with a few happening offline too.

Then there are the growing new twitter users who ultimately get involved and have a jolly good time with local hashtags, take part in free food events and talk politics/cricket to name a few engagements. Some get to know the past activities of other twitter users, some remain clueless.

All in all, from a few people to clicks of batch mates, they all end up on twitter and form part of the Sri Lankan twitter community.

Being on twitter since Feb 2009, a few things got me thinking that with such an active twitter community, it would surely be fascinating to encapsulate the various experiences/stories into one entity in the form of a book. But the only way this would truly be possible to capture most of the instances would be, if the Sri Lankan twittersphere help in sharing their stories (mini-tweetups, local hashtags, life changing moments etc..).

So, what do you say? Want to be part of a project where we can create a historic book which we can proudly keep as a worthy memorabilia?

Here is how you can get involved:

  • Dig into your twitter account (you can use your twitter archive option too if allowed) and unfold some memorable moments on twitter.
  • Finally you can even use that ‘Favorite’ option that you’ve pretty much being using like the facebook ‘Like’ and uncover some tweets which you found fascinating.
  • Maybe you are already remembering a few memories of some of the fun times you had, go find those tweets.
  • Once you are ready to share them, you can tweet to @gihangamos about it or use the hashtag #TweepSLbook (would recommend both)
  • A book wouldn’t be complete without pictures in it so do send your pictures too so that they can be included in the book (Naturally all pics sent by @sudaththa will automatically be rejected)
  • Hope you can spread the word about it too so that many can be part of this.

Oh and this book will be ready in time for TweetupSL 4! And to make it a truly memorabilia one, a separate section will be reserved in the book for details of all that register for TweetupSL4 with profile pic and twitter handles included. Use that section to get signatures of the tweeps you meet maybe?

So let’s do this, shall we?

p.s – Permission will be sought from tweeps if their tweet is involved before it is published in the book.

Disclosure – To cover publishing/printing costs, the book will be available for a very nominal price

Current tweets for #TweepSLbook


Mashable’s fourth annual Social Media Day is being celebrated in Colombo today (30th June 2013) at Park Street Mews in partnership with Etisalat Sri Lanka. Social Media Day was launched in 2010 as a way to recognize the digital revolution happening right before our eyes.

250 socially active folks were invited for the event which is happening for the 3rd time in Colombo. Stay tuned to this page for live updates in case you are not able to attend in person. An interesting agenda has been set up:


  • Networking session and refreshments
  • Mashable CEO welcome video
  • “If only your Press Release could talk!” by Angelo Fernando
  • Social Media for Social Good by Manjula Dissanayake Founder Educate Lanka
  • Panel Discussion – Social Media in Sri Lanka Moderated by Isura Silva
  • Ukku Banda VS Hichchi Malli – Video Blogging Session by Kushan and Srimal

Pictures from the event are on our facebook page here

Event covered video is attached below.

Live updates from the event:


Twitter Power - Hashtags

Twitter Power – Hashtags

If you are a regular twitter user in Sri Lanka, you would have noticed by now a few local hashtags such as #sajje and #FASL being used by tweeps regularly. Firstly, hashtags are fun cause it gives a common topic for tweeps to tweet about. It also allows us to connect with new people who are outside of our friend circle since we notice the tweets via the hashtag search. Thirdly, hashtags also educate us about certain topics and open our eyes to how we think or even change the way we think (hopefully for the good). Fourthly…. nah the above 3 reasons are enough to justify the importance of hashtags. So what now?

Social media have eaten into the regular traditional media such as the television set (aka the ‘idiot box’) and this is showing even in Sri Lanka since we see more smartphones (equipped with inbuilt social networking apps) coming into the market and more people viewing content online (via youtube). Though facebook is still the number one networking site used by Sri Lankans, there is growing use for twitter with its own unique features and simplicity.

With twitter users growing exponentially, why don’t the television stations look at the new media optimistically to increase viewership? How you may ask? ‘Hashtags’ is simply the answer. This is how it could be done:

  • As a starting point, a television network could pick a popular programme or a controversial programme to test the hashtag proposition.
  • Say we pick ITN’s ‘Doramadalawa‘ which is a good pick to use a hashtag since the programme itself is opinion orientended and could really drive the tweeps to have a live discussion amongst themselves. All that the programme needs to do is to mention the hashtag ‘#Doramadalawa’* during the programme on one end of the corner of the screen.
  • With more and more social media companies mashrooming in Sri Lanka, a team (more realistically an individual) could monitor the statistics for the use of the hashtag on twitter during the programme. From past experience in running hashtag promotions I would say 100 tweets (with hashtag ‘#Doramadalawa’) every 5 minutes could be considered as a success for phase 1 of this experimentation.
  • So with phase 1 a success, the social media ‘guru’ (as every Sarath, Varuni and Hashan who has tweeted a month in the social media world is called nowadays) can proudly present these statistics to the programme head or director if needs be and get approval to start the important ‘phase 2′.
  • With an audience now watching the programme and also tweeting about it, its time to make a connection to the programme by introducing a ‘twitter marquee’ onto the screen displaying the real time conversations happening. This will also encourage engagement and viewership: engagement via viewers who will turn on their smartphones and viewership with twitter users switching on to the channel to see what all the fuss is about when tweets are noticed. Which ‘programme head’ with the right mind wouldn’t want such an outcome for little effort and cost?
  • The programme itself could have a twitter handle and update important discussion summaries as the programme is playing. (This is actually one way to initally start the engagement if it needs an artificial push to get things going.)
  • Phase 2 should pretty much take care of things to spread the word about the programme and increase viewership and be the talk of the town. Back up plans could be to have incentives like gift programme merchandise or even pick audience for live recordings (For programmes like ‘Derana Dream Stars’ or ‘Obada lakshapathi’).

Which television network in Sri Lanka would start the #hashtag revolution and get the country going towards a more educated connected society? Dear Television network, this is for your awareness.

Maybe the regular twitter user could start the trend too? Anything is possible if you put your mind to it.


* – Instead of #Doramadalawa, a hashtag could be created for the topic in discussion but this might be more appropriate if the programme has its own twitter account and has a good following, but keeping in mind that there is no 1 way to go about things on twitter when it comes to driving in traffic and getting people to converse.

Image Sources:



TweetupSL 2 - The Cake, coutesy @PereraAndSons

The TweetupSL 2 Cake, courtesy @PereraAndSons

The Tipping Point

A small group of individuals accidently created the first Tweetup in Sri Lanka. It was when @udaraumd, @moshanthi and @rebelinpurple were discussing on Twitter about meeting up. A few others joined in tweeting to meetup in person too. This ultimately resulted in having the first Tweetup in Sri Lanka with just over a hundred participating. That was 26th August 2010.

The Second Tweetup

Event compered by Halik Azeez (Snap by @udithaumesh)

Jump to 27th August 2011. Close to 300 participants turned up at Dialog Future World in Colombo. The organizers had really got themselves a role model concept with a dedicated Tweetup website with in-built apps to monitor reservations, hold interesting polls and also assign personalized t-shirts courtesy @dialoglk.

@GBSlk provided a memorabilia too with a notebook (with DPs of most of the registered Tweeps printed on the cover) and @PereraAndSons provided a Rs 100 voucher for all who turned up. To feed all these hungry souls, @cocoveranda took on the responsibility and did a praise worthy effort. @ITNsl provided the media coverage.

The event was compered by @HalikAzeez (aka Kamal Addararachchi in disguise) and entertained the tweeps throughout the event.

So the cake was cut, the food was served and the tweeps had a great time meeting in flesh all the people behind the twitter handles.

The most interesting part was when the results from the twitter poll was announced. 10 notable tweeps walked away with valuable gadgets from @dialoglk, few books from @GBSlk and Rs 500 vouchers from @PereraAndSons. The winners list can be found on the tweetupsl.org website. (but be sure to watch the video embedded below to see what the winners (and some of the crowd) had to say) :)

TweetupSL 2 crowd

TweetupSL 2 crowd (Snap by @udithaumesh)

Video shown below was recorded by @AnjulaMalshan and @ghost_xaIn


The Team

The organising team worked really hard behind the scene to prepare for the large crowd and it was an awesome team effort in the end.

TweetupSL 2 – Organising Team (Snap by @udithaumesh)

Organising team comprised of Amitha Amarasinghe, Gihan Fernando, Shazly Makeen, Nazly Ahmed, Muhammad Bin Nasir, Sarath Sathiamoorthy, Himal Kotelawala, Milinda Tillekeratne, Indulekha NanayakkaraLasantha David, Udara Dharmasena.


Although social media is still not used as a major component of marketing in Sri Lanka, events such as this would certainly open up the eyes of the companies that are still putting in big budgets on traditional media. Compared to last year’s event, this year had many more sponsors involved and they have all been very generous in assigning various gifts/giveaways since they know the importance of these twitter individuals who are trend setters in their own rights.


With Sri Lankans crossing 1 million mark on Facebook just a few weeks back, it seems that twitter is also fast becoming a platform to get customers involved as can be seen with a number of large companies being actively involved on twitter having a dedicated team to listen and respond to queries (such as @dialoglk, @Pereraandsons).

Once the event concluded, the enthusiasm did not run dry as the #TweetupSL hashtag kept appearing on the timeline frequently. The event also opened up the accounts of some twitter users who had earlier had reservations about following the unknown. With more followers and followings, the experience for twitter users in Sri Lanka will only get better and could create a platform for many more users to join the twitter platform.

The Future

With technology and devices becoming cheaper in the country, it can be certain that these trends will only get better and whatever platform arrives, there is a surely a crowd that wants to ride it. Look forward to TweetupSL3 and I have a feeling that we might need to book BMICH to accompany the expanding tweeps.

For more snaps of the event,see http://www.liveshare.com/#&id=1564687

TweetupSL twitter handle – @TweetupSL


It begins..

From one twitter user..

I have been on twitter ever since Sukanti encouraged me after seeing our first issue of diGIT in February 2009.  It had been slow at first but did not take me long to realise the importance of having a twitter account and the benefits that could be shared among the twitter followers.

First impressions…

At the time, there were very few Sri Lankans on Twitter. Actually, come to think of it, I am very wrong in saying that, because that might not be true, that was just my judgement based on the Sri Lankan twitter followers that I came across. I think that is the perception now as well for any new twitter follower. Unlike Facebook with the obvious presence (and now just about reaching the 1 million mark in Sri Lanka), twitter has a simple layout with just 1 purpose: say it (whatever) in 140 characters. The connection has to come after that and that is why many people have heard of, created an account, but not really got the hang of it.

Discovering and connecting..

Sri Lankan

So now its been over 2 years since I’ve been on twitter and I’m happy to say that I have come across close to 2000 twitter users from Sri Lanka and I follow most of them. I am sure there are many, many more out there and this small memo is just a way to see if I could reach the others I have yet seen on twitter through the current twitter users whom I follow.

So what can be done?

The following are just my thoughts and you are more than welcome to add your thoughts as well to the below with a comment:

  • I have seen many accounts having more ‘followers‘ than ‘following‘. Yes, it is your personal preference to follow whom you like, but maybe if we could at least follow more of the other Sri Lankans who follow us, it would really add value to the community as a whole since connecting with more such people is when twitter can be used to the true potential.
  • Today (The day the article got published) is a Friday. For many, that word normally relates to none other than ‘Rebecca Black’(this article was written in 2011, if you can’t recall who ‘Rebecca Black’ is, you are probably reading this in an year after 2012 :p ). Moving on… what is important about Friday is the ‘Follow Friday‘ concept used by twitter users to recommend their favourite/worthy following to the followers. So they use the hashtag ‘#FF‘ and then put the twitter handles of their recommendations. We could use the same concept, rather than use #FF, we could use #FASL (Follow a Sri Lankan) and recommend a Sri Lankan(s) for others to follow.It might also make sense to maybe give an indicator as to why they should be followed.

For e.g. “Follow @GTSlk cause that’s the twitter account of the company ‘GTS’, that creates games and does SM campaigns”

  • When you see another Sri Lankan twitter user having a twitter conversation (sometimes frowned upon if conversation is continuous on public timeline for too long) and you find that the other party is Sri Lankan and seems interesting, then why not just click the ‘Follow‘ button on that person.
  • Not many use ‘Lists‘ on twitter but I have come across few who publicly share a ‘list’ tagged ‘Sri Lankans’ etc.. Feel free to have a small peep and follow any you find interesting. (Got such a list? share it with a comment below, thanks)

These are just some very simple ways in which we can connect a country together (please do mention other thoughts in a comment if you got one).

… reaching many twitter users


So I hope we can use the hashtag #FASL and help connect people together on twitter and ultimately use twitter to share worthy information that could help us in our work, help us have a bit of fun, connect with others in the field… I could go on, but you get the point, twitter is a tool that we can use for the good.

So what you think? Found it interesting, do share on Twitter :)


Image sources :




This post was orignally posted here


I was first introduced to a book of David Meerman Scott (World Wide Rave) by Sukanti Husain (@sukanti) in April/May 2009 and have been a fan of books by David ever since. His site has been a great resource for some of my work and in addition to the books for sale, he has practiced what he preaches by giving away free ebooks on his site.

So now David has got together with Brian Halligan (CEO of Hubspot) and published a book titled ‘Marketing lessons from the Grateful Dead’.

Truth be told, for someone living in Sri Lanka (with interest mostly in local music) and for being born in the 80s, I had not heard of the band ‘Grateful Dead’! But after I got the book from Wiley Publishers, I checked them up on Google (and Bing for that matter) and was overwhelmed by the work that they had accomplished. I ain’t a ‘deadhead’ but have been intrigued by the ways in which they were able to satisfy their fans. This is clearly reflected in the chapters highlighted by David and Brian.

We see many new artists giving away music for free but it was Grateful dead who came up with the ‘freemium’ business model way back in the 1960s! And they have been successful at it.

David (left) and Brian (right) at Barnes & Noble in Burlington


What David and Brian have done in this book is shown how to think and market like the band, thinking of ways to market differently from the competition. In addition to the crisp clear writing, I like the “Rock On” sections at the end of each chapter which acts as an excellent guide to inspire new ideas and ways to do things differently. It felt like David and Brian were sitting next to me and guiding along and encouraging as I read each chapter.

Just like with Chris Brogan’s book ‘Social Media 101’ which I reviewed last month, this book also has short chapters which makes it very easy to grasp all that is being said in the 192 pages. Each chapter focus on one element of the Grateful Dead’s marketing.

In each chapter you get little orange boxes which highlight some important aspect of what the Grateful Dead had done and these can even be printed and put up on walls for inspiration.

This book is clearly broken down into 3 parts with the first focusing on the band, the second focusing on the fans and lastly on the business.

Just like the band choosing a memorable name, David and Brian share their own story about having a memorable brand name like HubSpot and David using his middle name ‘Meerman’ to distinguish from the other ‘David Scotts’ out there. Ahem.. I guess I am on the right track myself by using my initials W.G.T.Fernando to differentiate from the other ‘Gihan Fernandos’ out there. I have a long way to go but the start has been made. Maybe it’s not late for you to use a clear brand to differentiate yourself from the pack either.

The duo talk about having ‘digital citizens’ in a company’s team and creating a diverse team like the Grateful Dead did. It’s all good advice and are worth looking into in order to sustain and be successful in this technology driven world we live in.

Chapter 7 was a very heartening one since it opened up avenues by redefining the boundaries set for raising funding for a startup. David and Brian had used ‘Y Combinator’ as an ideal example in which to explain about redefining boundaries and going the extra mile to be different and making things happen. This chapter is a must read for any startup company and a chapter to watch out for traditional VC firms.

The Grateful Dead had respect for its loyal fans. For e.g. they announced tours to fans first and treated supporters to the best seats. Just like the band showing a lot of loyalty to the fans, businesses nowadays should also adopt this approach. David and Brian highlight a few occasions where companies have gone the other way by only trying to gather new customers and ignoring and alienating the old ones. Great examples that can be taken from the band that can be easily adopted by companies that want to survive in the market.

Talking into consideration a chapter from the 3rd section ‘Business’, chapter 15 focus on upgrade to premium. The Grateful Dead encourages people to record shows for free but also sells high quality recordings directly via their site. This approach is one which many companies are adopting where they provide a limited edition of a product for free but if want the best quality/full product, you pay a small premium. We have a few companies (http://creately.com & http://curdbee.com to name a few) in Sri Lanka as well who have adopted a similar approach. Like I mentioned at the start of this review, David has a similar approach where he has a few titles of his which can be freely downloadable, once you like his style of writing, you would then want to buy his remaining titles. A classic case of an individual showing by example.

The book concludes with the chapter titled ‘Do what you love’. “We are taught as children that work and play are opposing forces in nature. This teaching is incorrect- it is possible that your work can be like play!’ says the authors and I won’t argue with that. We need to live our own dreams and not someone else’s. Be passionate about your job, else do yourself a favor and find another place. Like Confucius said ‘Choose a job you love, and you will never have to work a day in your life.’

Not only is the content of the book worth the money invested, with some great photographs by Jay Blakesberg and illustrations by Richard Biffle, it amplifies its worth.

So go ahead and dive into this title and pretty soon, you too will look at things differently and be a change maker. Are you up for the challenge?

You can purchase the book from this link (amazon affiliate link): http://www.amazon.com/gp/product/0470900520?ie=UTF8&tag=socmedempavet-20…

Book details

  • Hardcover: 192 pages
  • Publisher: Wiley (August 2, 2010)
  • Language: English
  • ISBN-10: 0470900520
  • ISBN-13: 978-0470900529
  • Product Dimensions: 7.3 x 5.2 x 0.8 inches
  • Shipping Weight: 8.5 ounces


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