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Boosting ‘Sri Lanka Tourism’

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Enabling ‘Sri Lanka Tourism 2.0 and Beyond’ took place on 12th of September 2013 at Kingsbury Hotel, Colombo. This was organized by Sri Lanka Association of Software Services Companies (SLASSCOM) and The American Chamber of Commerce (AmCham) to boost the Sri Lankan tourism industry. Sri Lankan tourism is expanding quickly and this event looked into how companies providing software solutions, could help Sri Lanka to enhance the performance and the customer satisfaction in the tourism industry. Also this shed light into how to market Sri Lanka as a travel destination with minimum expenditure. This program will help the industry to apply innovative digital solutions to attract and retain tourists.

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From about forty companies which participated in this competition, nine were shortlisted to deliver a short speech to introduce themselves to the Judge panel and go through some of the solutions and services they provide. The filtering process was conducted under three main criteria.

  • Effectiveness of solution.
  • Ease of development and adaptation in the local context..
  • Proven capabilities.

All nine company ambassadors sure did impress the panel of judges with their innovative ideas and series of applications alongside the services they provide.

Mr. Wijeya Rathnayake, President of AmCham delivered the welcome speech.  He also stated, “This could turn into a tourist exchange program”. Conference keynote was delivered by Mr. Simon March, Google Industry Specialist. As this was his 3rd visit to Sri Lanka, he was aware of the Sri Lankan tourism Industry expanding at a rapid rate. He was excited to see the audience being passionate about technology and interested in investing (knowledge and services) on Sri Lankan tourism.

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An interesting session of a panel discussion took place afterwards. Mr. Hiran Coorey was the moderator and the fellow panelist were:

Some serious questions were asked by the moderator himself and members of the the audience as well.  Mr. Prasad Nanayakkara, Vice President of AmCham delivered the vote of thanks.

Four companies were awarded according to the presentations they did on this day.

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Awards for the judges, panelists, participant companies and to the Keynote speaker were given away afterwards. With a networking session that enabled participants to meet and discuss, the event was declared closed.

Do check the Live blog page for full coverage of the event.

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