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Android Beats iOS For the First Time in Mobile Advertising Traffic

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Android holds more than three times the market share of iOS when it comes to smartphones. Well, Android has been leading the race for some time now. Availability and affordability have played a huge part in this development. But market share is not everything. Take ‘mobile Ad traffic’ – Apple’s iOS has been generating much more Ad traffic than Android for a long time. And thus more and more advertisers preferred iOS over Android, to market their products and services, which ensured that Apple earned more advertising revenue from iOS than Google from Android. But times appear to have changed in favor of Android lately.

Smart-device Ad Traffic - Q1 2014 (Source: Opera Mediaworks)

Smart-device Ad Traffic – Q1 2014 (Source: Opera Mediaworks)

According to the latest quarterly report from the leading Ad network, Opera Mediaworks, Android has finally become the top smart-device platform with highest share of mobile Ad traffic. Android smartphones and tablets have managed to capture 42.83% of total smart-device mobile Ad traffic in Q1 of 2014, up from 37.71% during Q4 of 2013. Android was leading the ‘mobile phone’ Ad traffic volume during the 4th quarter of last year, but Apple’s tablet traffic made sure Android didn’t reach the top in overall volume. This is the first time Android has grabbed the top slot for ‘smart-device’ (phones+tablets) Ad traffic volume. Apple managed to capture 38.17% of the mobile Ad traffic, down from 43.39% in Q4 of 2013.

Traffic Share vs Revenue Share - Q1 2014 (Source: Opera Mediaworks)

Traffic Share vs Revenue Share – Q1 2014 (Source: Opera Mediaworks)

Apple may not be worrying much with these numbers, though, since they are still leading the race when it comes to the total revenue earned from the Ad traffic. Apple is continuing to get more than 50% of the total revenue (through iPhones and iPads), despite drop in traffic. iPads make around 10.6% of the revenue while Android tablets make only around 1.64%.  Overall Android made around  33.46% of the Ad revenue. It is also notable that Android has seen some steady growth during the last few quarters. It is expected that this change will attract more advertisers and developers towards Android OS.

Samsung, unsurprisingly, remains the leading device maker with more than 60% of the Android Ad traffic coming from their devices. The report also notes that Social networking services attract more ‘Ad traffic volume’, than any other app categories. But most of the ‘Ad revenue’ comes from the Arts and Entertainment category. When comparing traffic from different geographical areas, Asia Pacific region continues to hold a steady second place behind US market. For those who are interested in learning more on the ‘Mobile Advertising Traffic’, you can check the quarterly reports at the source here.

 

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