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Updated: 2010-02-28 11:53
Microsoft, Yahoo! Change Search Landscape
Global Deal Creates Better Choice for Consumers and Advertisers
Yahoo! and Microsoft announced an
agreement that will improve the Web search experience for users and
advertisers, and deliver sustained innovation to the industry. In simple terms,
Microsoft will now power Yahoo! search while Yahoo! will become the exclusive
worldwide relationship sales force for both companies’ premium search
advertisers.
For Web users and
advertisers, this deal will accelerate the pace and breadth of innovation by
combining both companies’ complementary strengths and search platforms into a
market competitor with the scale to fuel sustained development in search and
search advertising. Users will find what they care about faster and with more
personal relevance. Microsoft’s competitive search platforms will lead to more value
for advertisers, better results for web publishers, and increased innovation
and efficiency across the Internet.
Under this agreement, Yahoo! will focus on its core
business of providing consumers with great experiences with the world’s
favorite online destinations and Web products.
“This agreement comes with boatloads of value for Yahoo!,
our users, and the industry. And I believe it establishes the foundation for a
new era of Internet innovation and development,” said Yahoo! CEO Carol Bartz. “Users
will continue to experience search as a vital part of their Yahoo! experiences
and will enjoy increased innovation thanks to the scale and resources this deal
provides. Advertisers will also benefit from scale and enjoy greater ease of
use and efficiencies working with a single platform and sales team for premium
advertisers. Finally, this deal will help us increase our investments in
priority areas in winning audience properties, display advertising capabilities,
and mobile experiences.”
Providing a viable
alternative to advertisers, this deal will combine Yahoo! and Microsoft search
marketplaces so that advertisers no longer have to rely on one company that
dominates more than 70 percent of all search. With the addition of Yahoo!’s search
volume, Microsoft will achieve the size and scale required to unleash
competition and innovation in the market, for consumers as well as advertisers.
Microsoft CEO Steve
Ballmer said the agreement will provide Microsoft’s search engine, Bing, the
scale necessary to more effectively compete, attracting more users and
advertisers, which in turn will lead to more relevant ads and search results.
“Through this agreement with Yahoo!, we will create
more innovation in search, better value for advertisers, and real consumer
choice in a market currently dominated by a single company,” said Ballmer.
“Success in search requires both innovation and scale. With our new Bing
search platform, we’ve created breakthrough innovation and features. This
agreement with Yahoo! will provide the scale we need to deliver even more rapid
advances in relevancy and usefulness. Microsoft and Yahoo! know there’s
so much more that search could be. This agreement gives us the scale and
resources to create the future of search.”
“This deal fits the long-term strategic
direction of Yahoo! to remain the world’s leading online media company and
Carol Bartz has the full and unanimous support of the Yahoo! Board behind this
deal,” said Roy Bostock, chairman, Yahoo! Inc. “This is a significant
opportunity for us. Microsoft is an
industry innovator in search, and it is a great opportunity for us to focus our
investments in other areas critical to our future.”
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