Flexible solution helps businesses strengthen their customer relationships, drive efficiencies and increase profitability.

Oct. 8, 2009 — Microsoft Corp. today announced several global enterprises that have selected Microsoft Dynamics CRM as their relationship management solution of choice. Businesses are choosing Microsoft Dynamics CRM for its quick deployment, ability to easily adapt to meet unique business needs, and unparalleled value. Customers include Barclays Bank PLC, Booz Allen Hamilton Inc., the City of London, Hard Rock International Inc., Maccabi Healthcare Services, Polaris Industries Inc. and Vodafone Iceland.

“In these challenging economic times, businesses need customer management solutions that are fast, flexible and affordable, and that help them build stronger and deeper relationships with their customers,” said Brad Wilson, general manager, Microsoft Dynamics CRM. “At Microsoft, we’re proud to be able to deliver these types of solutions to tens of thousands of businesses around the world.”

Customers that are benefiting from the speed, flexibility and value that Microsoft Dynamics CRM provides include Barclays Bank PLC, Booz Allen Hamilton, The City of London, Hard Rock International, Maccabi Healthcare Services, Polaris Industries, Vodafone Iceland.

“As organizations navigate the changing economy, two things are clear,” said Rebecca Wettemann, vice president, Nucleus Research.  “First, managing customer relationships is more important now than ever before, and second, technology must be able to adapt to unique business processes and changing strategies. Organizations that invest in flexible, proven CRM solutions will position themselves for success both today and tomorrow.”

Examples of how customers are benefiting from using Microsoft Dynamics CRM demonstrate Microsoft’s promise of the “Dynamic Business” — a vision for helping companies realize their full potential through the strategic use of flexible business applications that remain relevant as their business needs evolve. More information about how customers such as Hard Rock International are saving time and money while driving successful relationships with Microsoft Dynamics CRM can be found at http://crm.dynamics.com.

About Microsoft Dynamics

Microsoft Dynamics is a line of adaptable, easy-to-use ERP and CRM applications that enable business decision-makers to run their business efficiently and drive business success. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.