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Intel’s Cutting-Edge Technology, Strategic Programs and World-Class Training help Sri Lankan Channel Members Sustain Growth

Colombo, Sri Lanka, May 2009 – Intel recently concluded its annual Asia-Pacific Intel Solutions Summit (ISS) 2009 at Gold Coast, Australia for over 300 premier resellers to receive updates on cutting-edge technology, initiatives and obtain world-class training to help grow their business. Key channel partners from Sri Lanka Mr. M. U.M. Naushad of Tech Information Solutions, Mr. A. J. M. Mahir of Wescom Information Technology, Mr. Shafraz Hamzadeen of eSys Information Technologies Ltd, Mr. Ramesh Umashankar of eSys Information Technologies Ltd, Mr. Sumedha Fernando and Mr. Disney Fernando of Everex Computers Pvt Ltd. and Mr. Rajiv Shivashankar, E-Globe Solutions (Pvt) Ltd  attended.

At the summit, which is Intel’s largest annual channel customer conference for the Asia-Pacific region, Intel executives voiced a common theme in keynote addresses – that the company is focused more than ever to drive product innovation and develop new markets to help ignite market growth for channel partners in 2009, even in difficult economic times.

Indika de Zoysa, Country Business Manager, Intel EM Limited, Sri Lanka Liaison office said, “The ISS APAC 2009 has helped our Sri Lankan Channel Partners keep themselves abreast with the latest in Intel’s  products and service offerings as well as current and upcoming technological trends. I’m happy that an increasing number of our local partners are actively participating in such forums and hope that the world class training provided helps them develop their business. The opportunity to interact with their regional counterparts too has provided them with valuable insights.”

            Steve Dallman, Intel VP of Sales and Marketing Group and General Manager of the Worldwide Reseller Channel Organization, was one of the executives speaking at the APAC Intel Solutions Summit (ISS) where over 300 premier resellers attended to receive updates on cutting-edge technology, initiatives and obtain world-class training to help grow their business. Giving high praise, Dallman said, “The Channel has led in new technology transitions such as the ramp of 45nm process technology-based products, Quad-Core and Intel® Core™ i7 processors. I have confidence that this trend will continue with 32nm process technology expected later this year.”

Dallman said there are compelling reasons for end users to upgrade technology that presents business opportunities for resellers. “Thirty-seven percent of today’s notebooks and sixty percent of PC desktops are greater than three years old,” Dallman said. “This presents a great opportunity for resellers to provide technology upgrades with statistics showing that support costs for PCs over three years old rise by up to 50 percent and new PCs can do twice as much as a three-year old system.”

Dallman also emphasized that government stimulus packages are the largest government spending in history. Many actions will stimulate the economy, however smart spending will have long-term and sustainable economic impact. Intel is investing in 32nm manufacturing technology and product R&D to emerge stronger and to provide best-in-class products and solutions to our customers and partners.


Picture 1           -          Key channel partners from Sri Lanka at the Asia-Pacific Intel Solutions Summit (ISS) 2009 held recently at Gold Coast, Australia.

 

Standing from left to right:          Mr. M. U.M. Naushad of Tech Information Solutions, Mr. A. J. M. Mahir of Wescom Information Technology, Mr. Shafraz Hamzadeen of eSys Information Technologies Ltd, Mr. Navin Shenoy, VP of Sales and Marketing and General Manager of Intel Asia Pacific, Mr. Indika de Zoysa, Country Business Manager, Intel EM Limited, Sri Lanka Liaison office, Mr. Ramesh Umashankar of eSys Information Technologies Ltd, and Mr. Sumedha Fernando and Mr. Disney Fernando of Everex Computers Pvt Ltd.

 

Opportunity through APAC Government Stimulus Programs

Navin Shenoy, VP of Sales and Marketing and general manager of Intel Asia Pacific, gave examples in his keynote of channel partners taking part in government economic stimulus programs across the region. He noted that governments recognize the importance of information and communication technologies in tackling important social and economic imperatives and in driving 21st Century national competitiveness. Shenoy also emphasized that Intel is committed to delivering innovative channel solutions and programs.

Shenoy stated, "Our channel customers are more important than ever.  Their local expertise and ability to respond quickly is an important advantage in these uncertain times.  I believe our channel has an excellent opportunity to work with their respective governments on economic stimulus and infrastructure programs."

 

Win Big with Small Form Factor Desktops and Stylish, Affordable Nettops 

According to IDC, small form factor designs currently account for up to 35% of the desktop market and is projected to grow to 44% by 2011. Saying that small form factor desktop PCs present a huge opportunity for the channel, Intel announced two new motherboards designed to help fuel the growth of nettops and affordable small form factor computing.

The Intel® Desktop Board D945GSEJT features the Intel® Atom™ Processor and is designed for building innovation around stylish and affordable nettops. The Intel® Desktop Board DG41MJ Classic Series supports low power (65W) Intel® Core™2 Quad processors and Intel® Core™2 Duo processors and will offer users a space saving desktop solution that meets everyday multimedia needs.

 

Local Manufacturing&Branded Mobile Solutions

Emphasizing how customers in APAC can expand business with their own branded mobile solutions, Dallman stated, “Channel OEMs have a great opportunity to differentiate product offerings by using the latest Intel® Mobile Technologies coming out in 2009 and 2010 with new, ultra-thin notebook designs.”

            Also discussed was an upcoming mobile platform codenamed “Calpella” and based on the latest Nehalem microarchitecture, 32nm processor technology and featuring Intel® Turbo Boost Technology. There will be over 30 different SKUs available to channel partners. Intel continues to work with the industry to provide products that can be used by local OEMs to grow their business.

 

Building Business Through Customized Server Solutions

In the keynote address, Intel executives also emphasized how Intel servers drive new opportunities and markets through the best performance, virtualization and efficiency. For example, the new 45nm process technology-based Nehalem platform has an amazing eight-month payback. Also pointed out was how new, 45nm Quad-Core Intel® Xeon® Processors offer compelling benefits over older, single-core servers with gains of nine times the performance and reducing annual costs by as much as 90 percent. Additionally, ESAA-certified Modular Servers can enable quick solution deployment whilst enterprise SSDs enables new levels of performance and energy efficiency.

 

Intel Enhances Sales and Marketing Tools for Resellers

In an ongoing effort to provide resellers world-class marketing tools to help generate sales and business growth, Intel announced an enhancement to the Intel® Reseller Center (IRC) for Sales Content. Intel® Technology Provider is now a part of the IRC making it a one-stop shop for all Channel partner members across APAC. Its primary role is to help partners build, market, and sell systems based on Intel products. It contains a wealth of member-specific information including benefit updates, product information, sales&marketing tools, promotions and campaigns, training and offers a “live chat tool.”

            Also announced was the Intel Premier Locator Tool, an exclusive benefit available to Intel Channel Premier Members to help promote their companies’ solutions, products and location. Consumers or businesses seeking Intel’s latest technologies can locate Premier Member offerings by visiting http://PremierLocator.intel.com. For premier members taking advantage of this program benefit, it is a great way to generate sales leads. 

            Additionally, The Intel® Flex+ benefit, available to Associate and Premier members of the Intel Channel Partner Program, continues to provide relevance to the channel in APAC. So far, over 6,000 customers have signed up in over 60 countries. The benefit, now available in all countries in APAC, brings a suite of rewards designed to help the channel reduce business costs through travel, hotels and Intel demonstration units. The program also offers incentives through electronics and retail vouchers and personal rewards for customers.  Further information can be found at www.intel.com/reseller.

 

About the Intel Channel

Intel first established a reseller channel sales organization more than a decade ago to focus on the needs of our worldwide network of distributors, resellers, dealers, retailers and local integrators. This drove dramatic sales increases and the reseller channel now accounts between 20 to 30 percent of all Intel processor unit sales, selling products through a network of more than 255 distributors with 1,100 warehouse locations to a broad organization of 225,000 members in 165 countries. In aggregate, the channel is Intel’s largest customer and represents a powerful Intel strategic advantage.

About Intel Solutions Summit

ISS provides Intel’s channel community with access to key marketing and business strategies, leadership, and information regarding specific customer solutions designed to help partners succeed in the marketplace. Along with informative learning opportunities, ISS is an ideal setting for partners to garner valuable knowledge from their peers and from Intel. Valuable programs include keynotes, the product&solution showcase, the annual channel awards, education sessions and networking opportunities. More information can be found at https://channeleventsponsors.intel.com/issapac/index.

About Intel

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom  and blogs.intel.com.

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